[Hiring] SEO/SEM Marketing Specialist @Instrumental Group

Role Description

Instrumental is growing, and we are looking for an SEO Specialist to help clients become more discoverable, measurable, and competitive across traditional and AI-powered search. This is not a traditional marketing role. You will combine search strategy with hands-on technical implementation:

• Auditing websites
• Improving organic visibility
• Configuring and validating analytics and conversion tracking
• Helping clients understand how people find and engage with their businesses
• Adapting to AI-driven discovery through Answer Engine Optimization (AEO), prompt tracking, and practical visibility measurement

You will work closely with clients and internal teams to identify opportunities, make or coordinate improvements, and connect search performance to meaningful business outcomes. The work calls for curiosity, precision, sound judgment, and a willingness to explain technical topics in clear, useful language. Search is changing quickly; we value people who can experiment thoughtfully while keeping the fundamentals strong.

Qualifications

• Strong understanding of SEO fundamentals, technical SEO, search intent, keyword and topic research, on-page optimization, crawling, indexing, and site architecture
• Hands-on experience configuring or troubleshooting web analytics and tracking, especially GTM, GA4, conversion events, and form or call measurement
• Ability to turn a business objective into a practical tracking plan and validate that the resulting data is useful and trustworthy
• Familiarity with HubSpot analytics and SEO tools, CRM data, cross-domain measurement, and the relationship between website activity and lead or pipeline reporting
• Familiarity with AEO, AI-search visibility, tracked prompts, answer engines, LLMs, or a demonstrated ability to learn quickly in this emerging area
• Understanding of structured data and schema markup, including JSON-LD, and how technical and content signals can support search understanding
• Analytical mindset with the ability to diagnose data discrepancies, explain limitations, and turn findings into actionable recommendations
• Strong reporting skills, with the ability to communicate technical and performance information clearly to clients and internal teams
• Experience with tools such as Google Analytics 4, Google Tag Manager, Google Search Console, HubSpot, Looker Studio, Screaming Frog, SEMrush, Ahrefs, or similar platforms
• Working knowledge of paid search platforms such as Google Ads, including conversion measurement and the ability to collaborate with paid media owners
• Ability to use AI tools thoughtfully to improve research, analysis, reporting, testing, and workflow efficiency while maintaining human judgment and quality control
• Strong attention to detail and a commitment to delivering high-quality work
• Strong collaboration, project management, and organizational skills, including the ability to manage multiple clients and priorities in a fast-paced agency environment
• Proactive problem solver who identifies opportunities, flags risks, and recommends thoughtful solutions
• Adaptable and comfortable adjusting strategies as platforms, algorithms, AI tools, and client needs evolve
• Commitment to continuous learning and staying current with emerging digital marketing and measurement trends

Requirements

• 3+ years of relevant experience in SEO, search marketing, web analytics, or a related field
• Experience auditing websites and translating findings into prioritized recommendations or implemented improvements
• Experience setting up, validating, or troubleshooting analytics and conversion tracking with tools such as GTM, GA4, or equivalent platforms
• Experience analyzing digital marketing performance and translating data into actionable recommendations
• Experience with SEO and/or analytics platforms; experience with AI-search or AEO tools is a plus
• BA/BS degree or equivalent professional experience

Benefits

• Medical, dental, and vision insurance
• Short-term and long-term disability coverage
• Accident insurance
• 401(k) retirement plan
• 15 paid holidays plus generous PTO
• Quarterly incentive plan
• A close-knit, supportive team that genuinely cares about the work and each other