[Hiring] SEO Advertising Specialist @EX Squared LATAM

Role Description

The SEO / Advertising Specialist will support the execution, optimization, and reporting of SEO and paid advertising campaigns across multiple client accounts. This role requires hands-on experience with GoHighLevel, a solid command of digital marketing fundamentals, and a genuine interest in modern search trends — including emerging AEO/GEO strategies.

Location: Fully remote position within LATAM.

Contract Duration: Long-term

Language Requirement: Advanced English.

What you'll do

• Execute and optimize SEO and paid media campaigns across multiple client accounts simultaneously.
• Manage workflows, lead tracking, and campaign automations inside GoHighLevel CRM.
• Conduct keyword research, competitive analysis, and technical SEO audits to drive organic growth.
• Implement and refine on-page SEO initiatives — meta optimization, internal linking, content structure.
• Set up, monitor, and optimize Google Ads and Meta Ads campaigns with a focus on ROI and lead quality.
• Manage and optimize Google Business Profile listings and Local SEO strategies for Canadian markets.
• Build and deliver clear, actionable KPI reports for internal team and client review (traffic, rankings, ROAS, CTR, conversions).
• Implement and validate tracking setups: pixels, Google Tag Manager, GA4, and conversion events.
• Collaborate with project managers, developers, and creative teams to ensure seamless campaign execution.
• Stay current on SEO algorithm updates, AI-driven search changes, and emerging AEO/GEO best practices.

Qualifications

• CRM & Automation: Hands-on experience with GoHighLevel is mandatory — pipeline management, automations, and lead tracking.
• SEO: Solid command of on-page SEO, technical SEO fundamentals, keyword research, local SEO, and link building.
• Paid Media: Proven experience managing Google Ads and Meta Ads campaigns — from setup through optimization and reporting.
• Analytics & Tracking: Proficiency in Google Analytics 4, Google Search Console, campaign reporting, and KPI analysis.
• SEO Tools: Working knowledge of SEMrush, Ahrefs, Moz, or equivalent platforms.
• Local SEO: Experience optimizing Google Business Profiles and citation strategies for North American markets.
• Marketing Operations: Ability to manage multiple campaigns and client priorities in a fast-paced agency environment.
• Experience: 2+ years in SEO, paid media, or digital marketing operations — agency experience strongly preferred.

Performance competencies

• Strong written and verbal communication skills in English — able to present results clearly to non-technical clients.
• High attention to detail: nothing slips through the cracks across campaigns, budgets, or deadlines.
• Data-driven mindset: decisions are grounded in performance data, not assumptions.
• Curiosity and genuine willingness to learn and apply emerging AI and search technologies.
• Ability to work independently, manage time effectively, and adapt quickly to shifting priorities.
• Growth mindset and proactive attitude — brings solutions, not just problems.

What will make you stand out

• Prior experience working in digital marketing agencies managing multiple client accounts.
• Familiarity with AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) concepts and strategies.
• Experience with YouTube Ads or LinkedIn Ads as additional paid media channels.
• Proficiency with Google Tag Manager and advanced GA4 configuration.
• Understanding of landing page optimization, funnel design, and CRO principles.
• Experience with WordPress SEO tools such as Yoast or RankMath.
• Copywriting skills for paid ads, meta descriptions, and conversion-focused content.

Benefits

• Competitive compensation in USD.
• Access to learning platforms and professional development opportunities.
• Flexible work environment.
• Collaborative and multicultural teams.

Eligibility Note

This opportunity is only available to candidates currently residing in Latin America. Applications outside these regions will not be considered.

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