[Hiring] Senior YouTube Strategist @Bmg360

Role Description

We're looking for a Senior YouTube Strategist who lives and breathes YouTube—not just as an advertising platform, but as an ecosystem. This role requires someone who understands how viewers discover content, how YouTube's recommendation engine works, how creative impacts campaign performance, and how brands can leverage both paid and organic strategies to build sustainable growth.

The Senior YouTube Strategist will lead YouTube creative strategy across paid and organic initiatives for a portfolio of enterprise clients. This individual will partner closely with Paid Media, Creative, Analytics, and Client Services teams to develop high-performing YouTube strategies that drive measurable business results.

The ideal candidate has 5–7 years of experience developing YouTube-first creative strategies and understands how content, audience behavior, media buying, and platform algorithms work together throughout the customer journey. This is a highly client-facing position requiring strategic thinking, exceptional communication skills, and the ability to translate performance insights into actionable recommendations.

Qualifications

• 5–7 years of YouTube creative strategy experience.
• Deep understanding of YouTube's advertising ecosystem.
• Proven experience developing YouTube-first creative strategies.
• Strong understanding of audience behavior across the customer journey.
• Experience creating creative testing frameworks.
• Strong analytical and data interpretation skills.
• Experience presenting recommendations directly to clients.
• Excellent written and verbal communication skills.
• Highly organized with strong project management capabilities.

Requirements

• Collaborate closely with Paid Media teams to develop campaign strategies supporting:
• Top-of-funnel awareness initiatives
• Demand Generation campaigns
• Mid-funnel consideration programs
• Full-funnel YouTube strategies
• Understand how creative requirements evolve across campaign objectives and placement types, ensuring assets are optimized for each environment.
• Experience with YouTube media buying is considered a strong plus.

Benefits

• Compensation is commensurate with experience.

Company Description

BMG360 is a performance-driven digital marketing agency helping brands scale through best-in-class creative strategy, media execution, and data-driven optimization. We believe exceptional creative is the greatest growth lever in digital marketing, and we build strategies that connect creative, media, and measurement to maximize business outcomes.

BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk.

We are an equal opportunity employer and are committed to building a diverse and inclusive team.