Role Description
The Senior US Marketing Manager, Incontinence will lead a team of marketing professionals responsible for developing and executing commercial strategies that drive market share growth, revenue expansion, and customer adoption. This leader will leverage market insights, customer feedback, and business analytics to guide strategic decision-making while fostering a high-performing, collaborative team culture.
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Lead, coach, and develop a team of downstream marketing professionals, establishing clear priorities, performance expectations, and growth opportunities.
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Build a high-performing team culture focused on accountability, collaboration, innovation, and continuous improvement.
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Own the downstream marketing strategy for the Incontinence portfolio, aligning initiatives to business objectives and growth targets.
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Develop and execute commercialization plans, including product launches, customer campaigns, sales enablement programs, pricing strategies, and market development initiatives.
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Serve as the business leader and subject matter expert for the Incontinence portfolio, translating customer and market insights into actionable growth strategies.
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Partner closely with Global Product Management, Sales, Enterprise Marketing, Customer Engagement, Commercial Enablement, Clinical Affairs, Supply Chain, Regulatory Affairs, and Finance to drive business performance.
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Establish and monitor key performance indicators (KPIs) to assess business performance and marketing effectiveness.
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Partner with Sales leadership to develop growth strategies, support customer engagements, and strengthen market positioning.
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Contribute to pricing strategy, promotional effectiveness, contract performance, and portfolio profitability.
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Maintain accountability for portfolio P&L performance, including revenue growth, margin expansion, forecast accuracy, and SG&A management.
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Serve as executive sponsor for key customer relationships, industry associations, key opinion leaders, and external partners.
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Champion customer-centric innovation by identifying unmet needs and translating them into differentiated commercial solutions.
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Drive organizational alignment and influence cross-functional stakeholders to execute strategic priorities.
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Other duties as assigned.
Qualifications
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8+ years of progressive experience in marketing, product marketing, downstream marketing, commercial strategy, or related healthcare disciplines preferred.
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Prior people leadership experience with a demonstrated ability to build, develop, and retain high-performing teams.
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Experience leading commercialization strategies, portfolio management, product launches, pricing initiatives, and demand generation programs.
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Strong business acumen with experience managing revenue growth, profitability, forecasting, and financial performance.
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Ability to influence and collaborate across multiple functions and leadership levels.
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Exceptional communication, presentation, and executive presence skills.
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Experience within healthcare, medical products, acute care, or adjacent clinical markets preferred.
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Strong analytical capability, with proficiency in synthesizing financial, market, customer, and operational data into clear insights, recommendations, and compelling business narratives.
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Ability to travel up to 20% domestically.
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Ability to work remotely from home/field requires a dedicated, quiet, private, distraction-free environment with access to high-speed internet.
Requirements
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We will provide you with the computer, technology, and equipment needed to successfully perform your job.
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You will be responsible for providing high-speed internet & cell phone.
Benefits
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Medical, dental and vision coverage
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Paid time off plan
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Health savings account (HSA)
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401k savings plan
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Access to wages before pay day with myFlexPay
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Flexible spending accounts (FSAs)
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Short- and long-term disability coverage
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Work-Life resources
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Paid parental leave
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Healthy lifestyle programs