[Hiring] Senior Manager, Client Marketing @Live Nation Entertainment

Role Description

The Senior Client Marketing Manager is responsible for providing exceptional client and account management support for one of Ticketmaster’s largest clients in the Sports and Venues vertical. Additional responsibilities include:

• Offering strategic guidance and recommendations across all offered solutions with an emphasis on paid media.
• Coordinating the execution of marketing campaigns and supporting revenue growth targets.
• Building deep relationships while effectively managing both client expectations and internal teams.
• Ensuring flawless execution of the client’s campaigns including recommendations for optimizations, reporting, and data insights.

Qualifications

• BA/BS in Marketing or a related field.
• 5-7 years’ experience in a similar role within the digital marketing industry.
• Digital media agency experience a plus.
• Strong quantitative skills including analytical abilities.
• Proven understanding of digital media platforms and businesses, with expertise in at least one of these channels: on-site advertising, SEM, programmatic display, paid social.
• Strong written and verbal communication and comprehension skills, and the ability to adjust style to different audiences.
• Understanding and interest in the business side of sports.
• Very strong competence in Microsoft Office products and knowledge of AI tools.

Requirements

• Ensure retention of performance media spend within your client portfolio.
• Quarterback flawless execution of complex digital marketing campaigns, analytics projects, and other initiatives.
• Serve as the internal “expert” on your clients: understand their business challenges/opportunities, how to navigate their organizations, and what solutions Ticketmaster can offer.
• Support growth targets by recommending cross-channel marketing solutions that deliver against client objectives.
• Understand and leverage knowledge of ticketing data & ticketing software infrastructure.
• Translate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities.
• Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks.
• Establish and maintain strong relationships with internal teams and peers.
• Lead calls and meetings with clients; developing storylines and content to be shared.
• Guide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applications.
• Assist with copywriting, image re-sizes, and similar tasks related to marketing campaigns across various channels.
• Support, mentor, and manage a marketing associate manager.
• Stay current on live entertainment and marketing industry knowledge.

Benefits

• Medical, vision, dental, and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.
• 401(k) program with company match, stock reimbursement program.
• New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support.
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
• Volunteer time off, crowdfunding match.