[Hiring] Senior TikTok Shop Specialist @HireHawk

Role Description

Our client is seeking a Senior TikTok Shop & Creator Commerce Manager to own and scale TikTok as both a discovery engine and a high-velocity commerce channel. This role sits at the intersection of creator marketing, paid performance, and social commerce. You will be responsible for driving revenue through TikTok Shop, creators, affiliates, paid amplification, and live shopping.

The ideal candidate understands how beauty products win on TikTok and knows how to translate trends, creators, and platform mechanics into consistent revenue. You will operate as the day-to-day owner of TikTok Shop performance, partnering with TikTok, internal growth teams, and creators to unlock scalable growth.

TikTok Shop Ownership & Growth

• Serve as the primary owner of Alleyoop’s TikTok Shop channel and performance.
• Responsibilities include:
  • Managing product listings, merchandising, and optimization within TikTok Shop
  • Launching and managing campaigns directly within the TikTok Seller Center
  • Coordinating with TikTok on incentives, platform opportunities, and betas
  • Identifying new platform features and commerce opportunities to drive growth
  • Ensuring strong alignment between TikTok Shop, paid media, and creator content

Creator & Affiliate Commerce

• Develop and manage a creator-driven commerce engine on TikTok.
• Responsibilities include:
  • Identifying and recruiting creators for TikTok Shop content and affiliate programs
  • Managing creator relationships and content output
  • Scaling high-performing creators through paid amplification
  • Supporting live shopping initiatives and creator-led sales moments
  • Building repeatable systems for creator discovery, testing, and scaling

Shop Merchandising & Conversion Optimization

• Own the TikTok Shop customer experience and conversion performance.
• Responsibilities include:
  • Managing product merchandising, collections, and campaign-specific offers
  • Optimizing product listings and creative assets for TikTok native commerce
  • Testing bundles, promotions, and product positioning
  • Monitoring channel UX and identifying opportunities to improve conversion

Performance Analytics & Reporting

• Define and track performance across TikTok Shop, paid campaigns, and creator-driven sales.
• Responsibilities include:
  • Monitoring key metrics such as GMV, CAC, ROAS, and conversion rate
  • Identifying gaps in attribution and measurement
  • Leveraging TikTok Seller Center insights and third-party tools to analyze trends
  • Building reporting dashboards and performance insights
  • Partnering with the growth team to forecast and plan channel performance

Cross-Functional Collaboration

• Act as the internal owner of the TikTok commerce strategy across teams.
• Responsibilities include:
  • Translating TikTok insights into actionable strategies for creative, growth, and CRM teams
  • Collaborating with paid media and creative teams on content and ad strategy
  • Aligning with ecommerce and inventory teams on product availability
  • Supporting product launches and major promotional campaigns

Problem Solving & Execution

• Operate with a hands-on, solutions-first mindset in a fast-paced growth environment.
• Responsibilities include:
  • Troubleshooting campaign, tracking, or platform issues
  • Identifying growth opportunities and executing quickly
  • Leading partner conversations with TikTok using performance insights
  • Continuously testing new strategies, formats, and creator collaborations

Qualifications

• 3+ years of experience in growth marketing, social commerce, or performance marketing
• Hands-on experience with TikTok Shop Seller Center and TikTok Ads Manager
• Proven ability to drive revenue through TikTok creators, affiliates, or paid campaigns
• Strong understanding of TikTok trends, algorithms, and creator ecosystems
• Analytical mindset with experience tracking and optimizing performance metrics
• Ability to operate cross-functionally with creative, growth, and ecommerce teams
• Self-starter with strong problem-solving ability and bias for action

Requirements

• Competitive monthly USD compensation aligned to market benchmarks
• Fully remote role with long-term stability
• On-time, reliable pay