[Hiring] Senior Strategist, Paid Social @Code3

Role Description

As a Senior Paid Social Strategist, you'll serve as the strategic lead across a portfolio of clients, helping shape how some of today's most recognizable consumer brands grow through paid social platforms including Meta, TikTok, Pinterest, and YouTube.

• Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting.
• Develop full funnel media strategies that balance brand building and performance, aligning investment to business objectives and customer behavior.
• Analyze campaign performance across platforms and translate insights into clear, actionable recommendations that improve business outcomes.
• Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data.
• Understand consumer trends, cultural moments, and platform behaviors to help brands show up in relevant and authentic ways.
• Collaborate with internal teams and platform partners to bring innovative ideas to clients, including alpha/beta opportunities, new measurement solutions, and emerging platform capabilities.
• Stay ahead of platform updates, retail and eCommerce trends, and competitive activity to identify opportunities before they become best practice.
• Lead the creation of clear, compelling storytelling through presentations, POVs, and executive-ready performance summaries.
• Mentor junior team members and help elevate strategic thinking and execution across the team.

Qualifications

• A self-starter who brings structure and clarity to ambiguity.
• A naturally curious strategist who loves understanding why people buy – not just how campaigns perform.
• Someone who enjoys connecting data, creative, culture, and consumer behavior to drive better marketing decisions.
• A data-driven decision maker who gets excited about testing, learning, and continuous optimization.
• Someone with grit who can juggle multiple priorities, adapt quickly, and stay solution-oriented.

Requirements

• 4+ years of experience managing paid social campaigns, including hands-on buying within platform UIs.
• Experience developing full funnel media strategies for eCommerce or consumer brands, balancing awareness, consideration, and conversion objectives while still achieving business goals.
• Deep expertise across at least four major paid social platforms (Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat, LinkedIn, etc.).
• Strong understanding of creative best practices and a demonstrated ability to use performance data to inform creative strategy and testing.
• Awareness of consumer, retail, and cultural trends, with the ability to identify timely opportunities for brands to participate authentically.
• Strong analytical skills with the ability to synthesize complex data into clear business recommendations.
• Excellent presentation and client communication skills.
• Advanced Excel skills (pivot tables required).
• Digital marketing certifications (Meta Blueprint, TikTok Media Buying, Google Analytics, etc.) are a plus.

Benefits

• Remote-first workplace designed to support flexibility and connection.
• Comprehensive medical, dental, and vision benefits, plus a generous retirement program.
• Thoughtful parental leave and return-to-work program.
• Flexible Time Off, sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December.
• Ongoing learning and development opportunities to help you grow your skills and career.
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive.