[Hiring] Senior Strategist @Keywords Studios

Role Description

We’re looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This position is available across multiple locations and can be performed remotely. It is a fixed-term contract expected to last approximately two months. The project will require the ability to:

• Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.
• Define a China-first value proposition for the community.
• Identify key audience segments based on motivations and social and community behaviors, not just demographics.
• Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate (not just what we should post, but why).
• Identify the roles of creators, fandom and social validation in China (educate the rest of the team about it).
• Ensure all content and messaging are not just localized but culturally relevant and trend-aware.

Qualifications

• 1-2 years Senior Strategist experience or more.
• Good understanding of core strategic principles & frameworks.
• Sense of direction between data-driven analytics and creative strategy.
• Strong grasp of social & web analytics (native & via tools).
• Strong numeracy and comfort with numerical data.
• Very strong written and spoken communication skills.
• High level of self-sufficiency and organization.
• A passion for marketing.
• Good knowledge of Social / Community Strategy.

Requirements

• Knowledge of the gaming market in China; understanding of popular RPG games and the general ecosystem is vital.

Benefits

• As a remote role, we offer flexibility and a nice work-life balance.
• Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world.
• We work on exciting projects with global brands.
• Depending on your location, as well as each project and its needs, the job could be open to freelance cooperation or employment contract if there is a possibility within our global footprint.