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Senior Strategist @Keywords Studios
Marketing
Salary unspecified
Remote Location
Job Type full-time
Posted 2d ago

[Hiring] Senior Strategist @Keywords Studios

2d ago - Keywords Studios is hiring a remote Senior Strategist. πŸ’Έ Salary: unspecified πŸ“Location: Worldwide

Role Description

We’re looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This position is available across multiple locations and can be performed remotely. It is a fixed-term contract expected to last approximately two months. The project will require the ability to:

  • Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.
  • Define a China-first value proposition for the community.
  • Identify key audience segments based on motivations and social and community behaviors, not just demographics.
  • Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate (not just what we should post, but why).
  • Identify the roles of creators, fandom and social validation in China (educate the rest of the team about it).
  • Ensure all content and messaging are not just localized but culturally relevant and trend-aware.

Qualifications

  • 1-2 years Senior Strategist experience or more.
  • Good understanding of core strategic principles & frameworks.
  • Sense of direction between data-driven analytics and creative strategy.
  • Strong grasp of social & web analytics (native & via tools).
  • Strong numeracy and comfort with numerical data.
  • Very strong written and spoken communication skills.
  • High level of self-sufficiency and organization.
  • A passion for marketing.
  • Good knowledge of Social / Community Strategy.

Requirements

  • Knowledge of the gaming market in China; understanding of popular RPG games and the general ecosystem is vital.

Benefits

  • As a remote role, we offer flexibility and a nice work-life balance.
  • Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world.
  • We work on exciting projects with global brands.
  • Depending on your location, as well as each project and its needs, the job could be open to freelance cooperation or employment contract if there is a possibility within our global footprint.
Before You Apply
️
worldwide Be aware of the location restriction for this remote position: Worldwide
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Back to Remote jobs  >   Marketing
Senior Strategist @Keywords Studios
Marketing
Salary unspecified
Remote Location
Job Type full-time
Posted 2d ago
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worldwide Be aware of the location restriction for this remote position: Worldwide
β€Ό Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Apply for this position
Did not apply βœ“
Applied βœ“
Sent Follow-Up βœ“
Interview Scheduled βœ“
Interview Completed βœ“
Offer Accepted βœ“
Offer Declined βœ“
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