[Hiring] Senior Strategic Account Based Marketing Manager @Everpure

Role Description

We’re looking for a Strategic Account Based Marketing Manager with vertical experience in Financial Services to design and execute highly targeted, data-driven ABM programs for our top strategic accounts—driving pipeline growth, accelerating deals, and increasing customer lifetime value. This role will focus on high-impact campaigns aligned to the Financial Services industry, leveraging industry-specific insights to personalize the buyer journey and deepen executive engagement.

This is a hands-on, strategic role that blends Financial Services vertical expertise, ABM strategy and execution, and cross-functional leadership. The ideal candidate brings a deep understanding of Financial Services industry pain points, collaborates closely with sales and marketing teams, and thrives in a high-growth, customer-centric environment.

What You'll Do

• Financial Services Vertical-Centric ABM Campaigns: Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts—tailoring messaging, content, and engagement strategies to Financial Services industry-specific challenges.
• Cross-Functional Collaboration: Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas.
• Data-Driven Insights & Reporting: Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations.
• Executive Engagement: Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers in Financial Services.
• ABM Innovation & Enablement: Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
• Mentorship & Best Practices: Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
• Budget Management: Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.

Qualifications

• 10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
• Proven vertical marketing expertise—ideally in Financial Services—with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
• Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
• Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
• Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
• Experience enabling sales teams with tailored messaging and account-based strategies.
• Team mentorship or leadership experience is a plus.
• Flexibility to travel up to 50%.

Success Metrics

• Pipeline contribution and acceleration from strategic vertical accounts.
• Engagement and conversion within targeted industries.
• Stakeholder alignment and satisfaction (particularly sales and vertical leaders).
• ROI and efficiency of ABM program spend.
• Internal adoption of ABM best practices and frameworks.

Opportunities for Growth

This is a high-visibility role with a strong path toward ABM leadership, vertical strategy, or demand generation ownership. You’ll have a direct impact on shaping how Pure Storage grows in high-potential industries—and how we build lasting relationships with our most important customers.

Benefits

• Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Growth: We give you the space and support to grow along with us and to contribute to something meaningful.
• Team: We build each other up and set aside ego for the greater good.
• Flexible time off, wellness resources, and company-sponsored team events.

Accommodations and Accessibility

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at [email protected] if you’re invited to an interview.

Our Commitment to a Strong and Inclusive Team

We’re forging a future where everyone finds their rightful place and where every voice matters. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.