Role Description
We are looking for a
Sr. Specialist, Digital Media
to join our growing retail search team. The ideal candidate has experience developing, implementing, and optimizing paid search in the CPG and/or Grocery verticals across the major retail media platforms (Instacart, Samβs Club, Walmart, Kroger, etc.), with Google and Microsoft experience a plus. Qualified candidates will combine the necessary technical knowledge with an ability to:
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Develop new ideas.
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Translate client needs into in-platform actions.
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Communicate ideas and progress internally & externally.
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Exceed client goals.
What you will be doing:
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Implementing account plans and schedules while keeping budgets on pace and optimizing for performance.
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Informing the internal team how the accounts performed, what we have tested, and what we plan to do next.
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Hands-on management and optimization of ads across the major retail media platforms, along with Google Ads and Microsoft Ads.
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Ensuring testing schedules are up to date on all accounts, learnings are being applied throughout each account, and that tests & ideation focus on the areas with the highest potential returns.
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Creating ad-hoc reports that are not only accurate but also include the data thatβs most important to client performance.
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Verbal & written communication with the client. Occasional on-site work sessions are a possibility.
Qualifications
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Minimum of 2 years of hands-on digital advertising and paid search experience is required.
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1 year experience using major retail media platforms such as Instacart, Samβs Club, Walmart, Kroger, and Amazon.
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Experience working with sophisticated, demanding clients and client accounts, with a proven ability to translate client needs into in-platform actions.
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Experience creating and explaining ad-hoc reports.
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Proficiency in Microsoft Excel, including comfort working with large data sets and building reports.
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Ability to find the story within the data. Not just the βwhat,β but the βwhy.β
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Excellent attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
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Excellent written communication and interpersonal skills, with a desire to work with a team of driven professionals.
Requirements
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Hands-on management and optimization of ads across major retail media platforms.
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Ability to communicate effectively with clients and internal teams.
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Experience with testing and applying learnings to improve performance.
Benefits
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Flexible work environment.
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Growth opportunities.
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Supportive and inclusive culture.