[Hiring] Senior Social Media & Video Content Manager @Paired

Role Description

This role involves owning the B2B social media presence and visual branding for a large, successful law firm, with a clear focus on driving qualified leads to their website and converting them into booked consultations.

• Develop and maintain a clear visual brand identity for the firm across all social media channels.
• Build and execute a content strategy and calendar tailored to B2B audiences.
• Create and manage short-form and long-form video content, including:
  • Clips from podcast recordings (Riverside)
  • B-roll and AI-enhanced clips/transitions
  • Office/day-to-day recordings provided by the team
• Design static assets consistent with the brand.
• Write strong hooks, captions, and CTAs aimed at driving profile visits, website clicks, and inquiries.
• Manage and grow the firm’s social media accounts with a strong focus on LinkedIn.
• Maintain a consistent posting cadence (e.g. ~3 short-form videos per week plus supporting static content).
• Track and report key metrics and iterate based on performance.
• (Nice to have) Set up or optimize simple funnels from social media to landing pages and booking/forms.

Qualifications

• 3–5+ years of experience in Social Media / Content / Digital Marketing roles, ideally for B2B services.
• Building or elevating B2B brand presence on social media.
• Creating content that drives inquiries, demos, or booked calls.
• Strong portfolio showcasing:
  • Visual branding for B2B brands.
  • High-quality static design (carousels, brand assets, graphics).
  • Short-form video editing for social platforms (Reels, Shorts, TikTok, LinkedIn).
• Hands-on experience with design and editing tools (e.g. Adobe Suite, Figma, Canva, CapCut, Premiere/Final Cut or similar).
• Comfortable working with podcast footage, B-roll, and raw office recordings.
• Solid understanding of LinkedIn as a B2B channel.
• Fluent English (written and spoken).
• Based in LATAM and able to work remotely with an international team.

Requirements

• Experience working with law firms, legal services, or other high-trust professional services (Nice to Have).
• Experience setting up simple funnels (landing pages, lead forms, booking tools like Calendly) (Nice to Have).
• Familiarity with LinkedIn Ads or other paid social campaigns is a plus (Nice to Have).

Benefits

• Competitive salary.
• Ability to work remotely.