[Hiring] Senior Site Merchandiser @Spiraledge, Inc

Role Description

SwimOutlet.com is the leading online destination for swimmers, swim teams, families, coaches, lifeguards, fitness swimmers, and aquatic organizations. We are looking for a Senior Site Merchandiser who will own the merchandising experience across SwimOutlet.com. This role is responsible for one simple but important outcome:

• Every customer who comes to SwimOutlet.com should quickly feel that the site understands who they are, what they need, and how they shop.

The Site Merchandiser will report to the President and Chief Product Officer, who oversees the customer-facing experience across SwimOutlet. This person will work especially closely with Buying, Planning, Product, Marketing, Creative, Search, Analytics, and Technology.

This is not simply a role for someone who can build category pages, schedule promotions, or move products around a website. We are looking for someone who understands merchandising, customers, data, and AI and can translate assortment, inventory, customer intent, seasonality, and behavioral signals into an intuitive shopping experience.

We are building an AI-forward company. The person in this role should be excited about using AI every day, not occasionally, to analyze, create, automate, test, and improve how merchandising work gets done.

The right person will constantly ask:

• Who is this customer?
• What are they trying to accomplish?
• What products matter most to them?
• What information do they need to make a decision?
• What is creating friction?
• Does this experience feel authentic to the swimming community?
• Are we presenting the right assortment at the right time?
• Are we helping customers discover products they did not initially know they needed?
• Can AI help us understand this problem faster or create a dramatically better experience?

Qualifications

• 5+ years of e-commerce, digital merchandising, site merchandising, or closely related experience
• Experience merchandising a large multi-brand assortment
• Strong understanding of e-commerce customer journeys
• Experience with category merchandising, search, navigation, filters, sorting, and product discovery
• Strong analytical skills
• Experience using customer behavior and conversion data to make merchandising decisions
• Experience partnering with Buyers or Merchants
• Experience working closely with Product and UX teams
• Experience with experimentation and A/B testing
• Strong commercial instincts
• Strong attention to detail without losing sight of the larger customer journey
• Heavy hands-on use of modern AI tools in their professional workflow
• Experience using AI to research, analyze, automate, create, or improve business processes
• Comfort experimenting with new AI tools and figuring out how to apply them without extensive direction
• Experience building AI workflows, agents, automations, custom GPTs, or similar systems is a major plus.
• Experience in sporting goods, specialty retail, apparel, footwear, outdoor, fitness, or another enthusiast-driven category is especially valuable.
• Knowledge of swimming is helpful but not required.
• A genuine willingness to learn the swimming customer is required.

Requirements

• Own the merchandising of SwimOutlet.com across the customer journey, including:
• Homepage merchandising
• Navigation and taxonomy
• Category and collection pages
• Product sorting and ranking
• Search merchandising
• Filters and facets
• Product discovery
• Cross-selling and complementary products
• Seasonal shops
• Event-driven merchandising
• Sport and activity-based shopping experiences
• New product launches
• Brand shops
• Promotional merchandising
• Educational and inspirational shopping content
• Develop a deep understanding of customer personas, including:
• Competitive swimmers
• Swim parents
• Coaches
• Swim teams
• Recreational swimmers
• Fitness and lap swimmers
• Lifeguards
• Swim schools
• Aquatic facilities
• Water sports participants
• Customers shopping for training, competition, recreation, or vacation
• Use AI extensively to:
• Analyze large amounts of customer behavior and merchandising data
• Identify patterns in search terms, reviews, returns, questions, and customer feedback
• Understand different customer personas and shopping missions
• Identify gaps in taxonomy, navigation, filters, and product attributes
• Analyze assortments and competitive positioning
• Generate and test merchandising hypotheses
• Improve product discovery and recommendations
• Identify cross-sell and bundle opportunities
• Find products that are incorrectly categorized or poorly attributed
• Accelerate category and seasonal planning
• Research emerging customer and product trends
• Create first drafts of merchandising strategies and analyses
• Automate repetitive merchandising work
• Build workflows that allow one strong merchant to accomplish substantially more
• Partner with Product and Technology on AI-powered shopping experiences

Benefits

• Competitive salary
• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off
• Employee discounts on products
• Opportunities for professional development

Company Description

SwimOutlet.com is dedicated to providing the best shopping experience for swimming enthusiasts. Our goal is to build the best place in the world to shop for swimming.