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Senior SEO Specialist
@Entain
[Hiring] Senior SEO Specialist @Entain
Mar 19, 2025 - Entain is hiring a remote Senior SEO Specialist. 💸 Salary: unspecified. 📍Location: Canada.
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Role Description
We are looking for an experienced Senior SEO Specialist to lead the development and execution of a comprehensive SEO strategy, optimizing content, and ensuring our digital presence is maximized for organic traffic. This role requires a unique blend of technical SEO expertise, strategic content planning, and a strong passion for sports. Experience with sports betting content is a significant asset.
- Develop and implement a robust SEO strategy tailored to sports, casino and betting content, focusing on organic traffic growth and engagement.
- Conduct in-depth keyword research, competitor analysis, and audience insights to guide content planning and optimization efforts.
- Collaborate with content creators, editors, and writers to ensure all published content aligns with SEO best practices.
- Optimize existing web pages, including metadata, schema markup, internal linking, and overall site structure for maximum visibility.
- Monitor and analyze site performance using tools such as Google Search Console, SEMrush, Ahrefs, and Google Analytics, providing data-driven recommendations.
- Implement and oversee technical SEO improvements, including site speed optimization, crawlability, and structured data implementation.
- Identify and resolve SEO-related technical issues.
- Stay current with the latest SEO trends, Google algorithm updates, and sports industry developments to maintain a competitive edge.
- Manage WordPress or other CMS platforms, ensuring seamless content publishing and optimization.
- Lead and coordinate marketing operations efforts, including managing campaigns and aligning them with SEO goals.
- Identify new opportunities for content growth, including evergreen pages, betting odds guides, and major sports event coverage.
- Experience experimenting with AI tools and AI agents to enhance SEO workflows, content creation, and overall productivity.
- Work closely with social media and digital marketing teams to ensure a holistic approach to traffic generation.
Qualifications
- Minimum of 5 years of experience in SEO strategy, digital marketing, or content planning with a proven ability to drive organic growth.
- Deep knowledge of North American sports, with expertise in sports betting being a strong asset.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Hands-on experience with technical SEO, including crawlability, site structure, page speed optimization, and structured data.
- Experience with WordPress or similar CMS platforms is mandatory.
- Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs as well as Google Analytics.
- Excellent analytical skills with the ability to translate data insights into actionable strategies.
- Experience in content planning and editorial strategy, ensuring alignment with search trends and user intent.
- Strong project management and organizational skills, with the ability to handle multiple tasks in a fast-paced environment.
- Ability to leverage AI-driven insights for optimizing content strategy, automating repetitive tasks, and improving marketing efficiency.
- Background in sports journalism, content marketing, or digital media is highly desirable.
- Experience working in marketing operations, including campaign management, is a plus.
Requirements
- Ability to develop and execute long-term SEO strategies to drive sustained traffic growth.
- Strong team player with excellent communication skills, able to work cross-functionally with content, marketing, and development teams.
- Data-driven approach to problem-solving and decision-making.
- Ensuring accuracy and quality in content optimization and SEO execution.
- Ability to stay ahead of industry changes and apply new SEO trends and technologies.
- Ability to guide and mentor content teams on SEO best practices and drive a culture of continuous improvement.
Benefits
- Diversity and equal opportunities: As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.
- We are a multicultural business that values, celebrates and respects individual differences.
- Our diverse internal networks provide the support for you to express your views and make a positive difference.
- We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
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| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Mar 19, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
