Role Description
We are looking for a new Senior SEO Manager to join our growing team at Wpromote! Our ideal candidate will have a passion for establishing strong relationships with their clients (3-5), a natural curiosity for website optimization, and a knack for being proactive in pursuing growth opportunities for their book of business. You will work with a group of amazing SEO team members that you are able to learn from and bounce ideas off of. Read on, if this sounds like your next challenge!
-
Working on multiple client websites by implementing changes to various aspects in order to comply with Google's best practices and attain client website goals.
-
Expected to retain existing business, while pursuing profitable growth opportunities in assigned clients accounts, both in SEO investments and cross-channel upsells.
-
Communicating regularly with clients to discuss goals and deliver results.
-
Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
-
Strategizing with team members to come up with creative solutions for our clients.
-
Identifying critical client/account issues and escalating them to appropriate executives in a timely manner.
-
Tracking changes in organic, local, and AI-powered search; evaluating their likely impact on client goals; and turning relevant changes into prioritized recommendations.
-
Creating reports to gauge progress and inform the client of the value being provided.
-
Presenting your findings to the client in order to influence their onsite content strategy.
-
Leading the sales process and partner with others as appropriate to assist in solution development and proposal delivery.
-
Working with a client's development team to implement changes to their website or on your own with approval from the client.
-
Guiding and mentoring junior staff where necessary and consistently serving the department as a role model for the junior staff on the team.
-
Managing local listings at scale by auditing and maintaining business details across directories and platforms, identifying duplicates and inconsistencies, coordinating corrections, and measuring local visibility and engagement.
-
Building local reputation programs with clients, including review-generation strategy, response guidance, escalation workflows, and analysis of review volume, ratings, sentiment, and recurring themes.
-
Developing SEO strategies for AI-powered search and answer experiences by improving content and technical foundations for discovery, and monitoring how clients appear in AI-generated answers and citations.
-
Evaluating priority topics and query patterns, then translating AI-search visibility and citation findings into actionable content and technical recommendations.
-
Educating clients and internal teams on changes in search, separating measurable results from emerging or directional indicators and incorporating new opportunities into SEO roadmaps and reporting.
Qualifications
-
4+ years experience doing SEO work for clients within an agency environment.
-
1-2 years client facing experience.
-
Experience leading SEO strategy for local and ecommerce clients, including multi-location or service-area businesses, local listings, and location-level performance measurement.
-
Desire to lead strategy for multiple large growth SEO clients.
-
Understand the basics of SEO such as keyword research & website architecture.
-
Familiar with Google Analytics, and grasp the basics of content marketing.
-
Experience with keyword research/data mining tools and competitive analysis.
-
Google Apps (Docs, Sheets, Slides) and Internet proficiency are required.
-
Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus).
-
Ability to quickly pick up new skills and learn new tasks.
-
Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required.
-
Excellent communication skills, both written and oral while paying close attention to detail.
-
Experience with local SEO for multi-location or service-area businesses and managing local listings through directories or listing-management tools.
-
Understanding of online review and reputation workflows, including response practices, escalation, and performance analysis.
-
Familiarity with AI-assisted search and LLM-based discovery, and the ability to assess opportunities without overstating what current measurement can prove.
-
Ability to connect local and AI-search recommendations to client goals and business outcomes, and prioritize work across multiple accounts.
-
A proactive approach to collaborating with others and managing workload.
Benefits
-
Remote-first culture.
-
Unlimited PTO.
-
Extended Holiday break (Winter).
-
Flexible schedules.
-
Work from anywhere options.
-
100% paid parental leave.
-
401(k) matching.
-
Medical, Dental, Vision, Life, Pet Insurance.
-
Sponsored life insurance.
-
Short Term Disability insurance and additional voluntary insurance.
-
Annual Class Pass credits and more!