[Hiring] Senior SEO Manager @Koinly

Role Description

As Senior SEO Manager, you’ll own Koinly’s organic search presence end-to-end:

• Keyword strategy
• Content production
• On-page optimisation
• Ranking results

This is not a brief-writing role. You write, you rank, and you can walk us through exactly how you did it.

We’re a fully remote-first, async-first startup with product-market fit in a niche (and booming) domain: crypto taxes. If you value ownership, technical excellence, and clear communication over process complexity, Koinly is the place for you.

Role at a glance

• The mission: Own Koinly's organic search performance end-to-end, from keyword strategy to content creation to ranking results.
• Team: Marketing
• Report to: Content Lead
• Location: Remote - Europe
• Employment type: Full-time (contractor - B2B)
• Experience level: 5+ years
• Perks: 32 days PTO, 100% Async culture, flexible schedule, and true autonomy.

🚀 Work within one of the most rapidly growing industries in the world.

Qualifications

• 5+ years in SEO with a focus on content-driven organic growth.
• Writer first, SEO second. Your career started in content, writing, or journalism and moved toward SEO.
• Strong on-page SEO instincts: search intent analysis, title optimisation, internal linking, content structure, CTR optimisation, at least basic technical understanding.
• Hands-on with Ahrefs or Semrush, Google Search Console, and GA4.
• Exceptional written English, at a native or near-native level.

Requirements

• Comfortable being managed by someone who isn't an SEO specialist.
• Comfortable operating autonomously in a remote, async environment.
• Can show pages and sites you personally got to rank.
• Need to be hands-on with content production.

Benefits

• 32 days PTO
• 100% Async culture
• Flexible schedule
• True autonomy

Success outcomes: your first 90 days

• The first 30 days: Inherit the playbook, perform an SEO Audit, keyword research, and understand Koinly's current standing.
• Set targets: Define and align visibility goals.
• First output: Show you can produce, not just plan.
• The 90-day vision: By the end of your first quarter, have at least one win to show, an operational performance dashboard, and a clear content calendar for the next quarter.

Our hiring process

• Apply with CV/LinkedIn + brief answers to application questions.
• 15-30 min intro call with a member of our Recruitment team.
• Take-home assignment.
• 45 min call with Head of Marketing.
• Founder call [optional].
• Offer (ID + background check prior to start).