[Hiring] Senior SEA Manager @Kaufland e-commerce

Role Description

Your tasks - this is what awaits you in detail:

• You take full responsibility for the operational management and strategic development of our Google Ads & Microsoft Ads accounts, with a primary focus on high-scale Shopping and integrated App campaigns.
• You proactively optimize the Merchant Center data architecture and use AI-driven enrichment (e.g., LLM-based title/description optimization) to ensure our product data is "algorithm-ready" across Search, Shopping, and Discovery.
• You manage the end-to-end lifecycle of App Install (AC) and Engagement (ACe) campaigns, optimizing for down-funnel events and leveraging deep-linking strategies to create a seamless web-to-app journey.
• You design and implement the most effective account structures for our specific business needs.
• You understand when to use simplified architectures (e.g., Hagakure) to maximize AI learning and when to maintain granular control to protect margins or support specific product categories.
• You design automated monitoring systems and anomaly detection alerts to ensure 24/7 account health across both Shopping feeds and App assets.
• You execute a rigorous "always-on" testing roadmap, from creative A/B tests in App campaigns to feed-label experiments that identify new growth levers for Shopping.
• You design and refine effective processes surrounding feed management, feed optimization, and cross-channel performance analysis.

Qualifications

• Successfully completed university degree in Economics, Business Administration, Marketing, or a data-focused technical field.
• You bring profound practical experience in handling complex Google Shopping accounts and large data feeds, complemented by a solid proficiency in App Marketing (UAC/MMPs).
• You possess a "think-automation-first" approach and are comfortable using Google Ads Scripts, No-Code tools, or Python to automate repetitive tasks and connect disparate data sources.
• You are an "AI-First" marketer, confident in using Generative AI (e.g., ChatGPT, Claude) for rapid copy iteration and deep data analysis to derive actionable insights.
• Your work is characterized by an analytical-conceptual understanding of the post-cookie/ATT landscape. Furthermore, you focus on incrementality and POAS (Profit on Ad Spend) rather than just platform-reported ROAS.
• You are a strong communicator who enjoys sharing technical knowledge. In addition, you are comfortable training working students and collaborating with colleagues to elevate the team's collective AI and PPC skills.
• You are fluent in both German (C1) and English (C1), both written and spoken.

Benefits

• Create your own work-life balance: You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or our co-working space in Berlin!
• Do you want to move to Germany? No problem – we offer you an attractive relocation package to give you a smooth start.
• Urban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga, and more.
• Mental Well-Being: We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling.
• Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period!
• Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances!
• ‘Deutschlandticket’: We subsidise your train season ticket for more mobility.
• Employee Discount: You will receive a monthly coupon for Kaufland.de.
• Free choice of operating system: MacOS or Ubuntu Linux, it's up to you.
• Boost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions.