[Hiring] Senior Retention Marketing Lead @World Vision, Inc.

Role Description

World Vision is seeking a mission-oriented team member to join our Marketing division as a Senior Retention Marketing Lead. In this role, you will own the lifecycle retention strategy for World Vision’s flagship Sponsorship portfolio, serving as primary journey owner for sponsor retention from month 13+ (post-year-one) to reduce churn, improve tenure, and strengthen sponsor trust. This role creates segmented retention journeys and experiences that respond to sponsor needs, risk signals, and behaviors, translating sponsor and performance insights into a sequenced roadmap and scalable interventions across channels and touchpoints.

Qualifications

• Bachelor’s degree in marketing, communications, business, analytics, or related field, or equivalent professional experience. Master’s degree preferred.
• Minimum of 8 years of progressive experience in retention/lifecycle marketing, CRM/journey strategy, direct response fundraising, or related customer/sponsor experience roles, including demonstrated ownership of churn reduction programs and measurement.
• Experience working with analytics tooling (e.g., BI dashboards) and with CRM/journey platforms; ability to partner effectively on requirements for data, segmentation, and experimentation.
• Preferred: experience with sponsorship, recurring revenue, or subscription-style donor programs; familiarity with cancellation drivers such as non-payment/delinquency and program/fulfillment constraints.

Requirements

• Must be authorized to work in the U.S.A for any employer.

Benefits

• Estimated hiring range: $96,500 - $137,030.
• The posted hiring salary range reflects pay for U.S. locations and is determined using market data and internal compensation guidelines. Actual compensation may vary depending on the candidate’s geographic location, job-related experience, and applicable laws.
• For information about World Vision U.S’ comprehensive benefits package, please visit this link.

Responsibilities

• Keep Christ central in individual and corporate life; actively participate in and contribute to the spiritual disciplines of the organization.
• Help carry out our Christian organization’s mission, vision, and strategies.
• Own lifecycle retention strategy for the Sponsorship portfolio with primary accountability for the month 13+ sponsor retention.
• Develop and maintain a sequenced, insight-led retention roadmap (12–24 months).
• Govern retention measurement (in collaboration with Analytics).
• Create and optimize segmented retention journeys and experiences.
• Lead retention test-and-learn plans.
• Partner with Operations and Impact Lead to ensure sponsor-facing impact claims are credible.
• Collaborate with Sponsor Experience journey owners to ensure retention interventions are coherent.
• Maintain and evolve documentation and playbooks.
• Represent Sponsor Experience/Sponsorship Product Marketing in cross-functional forums.
• Work collaboratively with team members when assigned to work as part of a team.
• Perform other duties as assigned.
• Maintain awareness of corporate goals, objectives, organizational announcements, and activities.

You Bring These Skills

• Demonstrated experience using data to identify trends and drivers of cancellation/churn.
• Demonstrated ability to lead through influence (without direct authority).
• Strong communication skills.
• Alignment with World Vision’s Christian mission and values.