[Hiring] Senior Product Marketing Manager, Enterprise Segment @Boulevard

Role Description

Boulevard is entering its next chapter, expanding our focus to include more sophisticated, multi-location operators across medspa, salon, and spa. This represents a significant growth opportunity, and you'll be the product marketer who shapes how Boulevard wins in this segment.

• Define and own the upmarket segment
• Sharpen Boulevard's upmarket ICP across our core verticals
• Map buying committee dynamics: economic buyers, operators, franchisees, and decision influencers
• Develop clear POV on segment priorities and roadmapping
• Build the overarching upmarket narrative
• Craft the definitive positioning story that establishes Boulevard as the platform of choice for sophisticated operators
• Develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria
• Partner deeply with GTM and deliver tools that drive deals
• Equip sales with segment-specific tools, presentations, messaging, and collateral
• Partner directly with enterprise sales team: Join strategic calls, customize materials, and refine approach based on real-world signals and buyer feedback
• Develop proposal templates, scripts, and objection handling that sales teams trust and use consistently
• Influence product strategy for upmarket buyers
• Work closely with GTM teams to capture and prioritize product requirements from upmarket prospects
• Bring structured market and buyer insights into R&D roadmapping discussions
• Ensure new features are sequenced, framed, and released in a way that reinforces the platform story

Qualifications

• 7+ years of product marketing experience, with significant time spent marketing and selling into enterprise buyers in vertical SaaS
• A track record of building positioning and narratives for complex, multi-product platforms
• Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling
• Deep experience developing enterprise sales tools that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers
• Experience marketing platform APIs and integrations to enterprise audiences
• Demonstrated ability to influence product direction through structured market insight
• Confident, precise communication skills and the ability to tell a clear story
• Ability to engage with executives and AEs effectively
• Comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach

Requirements

• Experience in franchise or multi-location business models
• Experience in vertical SaaS, particularly in self-care (medspa, salon, or spa industries)
• Previous PMM experience at companies that successfully moved and/or served enterprise customers
• Hands-on experience with enterprise sales tools and methodologies

Benefits

• 401(k) match plus dental, medical, vision, and life insurance
• Flexible vacation day policy
• Fully remote work with a monthly work from home stipend
• Family planning resources and specialized support programs
• Equity opportunities
• Boulevard Bucks Learning and Development program