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Senior Product Marketing Manager, Customer Storytelling
@HubSpot
[Hiring] Senior Product Marketing Manager, Customer Storytelling @HubSpot
Mar 28, 2025 - HubSpot is hiring a remote Senior Product Marketing Manager, Customer Storytelling. đź’¸ Salary: 112000-168000 usd annually. đź“ŤLocation: USA.
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Role Description
This role involves owning and evolving the customer storytelling strategy, ensuring effective positioning, packaging, and activation of customer stories across marketing, sales, and brand efforts.
- Own & Evolve the Customer Storytelling Strategy – Develop a structured, scalable approach to storytelling that aligns with and strengthens HubSpot’s product marketing narratives and supports key business objectives.
- Drive Strategic Distribution & GTM Activation – Ensure customer stories are seamlessly integrated into sales enablement, marketing campaigns, and GTM motions.
- Develop a Thought Leadership Presence – Champion best-in-class customer storytelling practices, mentoring teams and ensuring they are widely adopted across HubSpot.
- Experiment & Innovate in Storytelling Formats – Push beyond traditional case studies, leveraging interactive content, AI-driven insights, and customer-led storytelling initiatives.
- Leverage AI to Enhance Storytelling – Explore how AI can improve the efficiency, personalization, and impact of customer storytelling, from content creation to distribution.
Qualifications
- 5+ years of experience, including 3+ in product marketing, with expertise in positioning, messaging, and GTM strategy.
- Excel in GTM execution, strategically positioning and packaging content for impact across marketing, sales, and brand channels.
- Understand B2B tech sales, marketing, and the role of customer stories in the buyer journey.
- Operate strategically while executing—equally comfortable defining a storytelling vision and bringing it to life.
- Have a bias for action, navigating ambiguity with confidence and making informed decisions quickly.
- Embrace a growth mindset, seeking out learning opportunities and valuing giving/receiving feedback to improve and innovate.
- Leverage AI to drive innovation, efficiency, and impact.
- Push beyond traditional case studies, using creative formats to enhance engagement.
- Track performance and continuously refine their approach for maximum effectiveness.
- Are passionate about mentorship, fostering growth and collaboration within teams.
Requirements
- Cash compensation range: 112000-168000 USD Annually
- The cash compensation includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
- Some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
- Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications, and other job-related reasons.
Benefits
- Comprehensive benefits and perks to help employees grow better.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
112000-168000 usd annually
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 28, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Senior Product Marketing Manager, Customer Storytelling
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