[Hiring] Senior Product Marketing Manager @Geotab

Role Description

We are always looking for amazing talent who can contribute to our growth and deliver results! Altitude by Geotab is seeking a Senior Product Marketing Manager to shape and deliver the product story for Altitude, Geotab’s commercial vehicle analytics platform, across agencies, petroleum operators, AEC consultants and technology partners. This role is central to establishing Altitude as the definitive source of truth for commercial movement planning.

The Senior Product Marketing Manager is the storyteller and market-facing expert for Altitude’s transportation analytics products - a commercial vehicle data platform built on Geotab’s proprietary telematics network. This role is a contributor to strategy + roadmap, and owner of growth leading to market launch of their products through orchestration of the marketing team. This includes:

• Developing compelling product positioning and messaging.
• Leading cross-functional teams to bring products to market successfully.
• Driving product adoption through targeted marketing campaigns and sales enablement.
• Gathering competitive intelligence and customer insights to inform product roadmap and strategy.
• Translating complex data products into defensible, ROI-clear narratives for the market.

Qualifications

• 8+ years of work experience ideally in Product Marketing, ideally in B2B or B2G SaaS, data analytics, transportation technology, smart cities, or geospatial intelligence (GIS).
• Proven track record with complex data products or platform services sold into enterprise or government buyers.
• Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.
• Self-starter, resourceful with strong analytical skills with the ability to problem-solve to well-judged decisions.
• Proven ability to contribute to product marketing strategy and roadmap development.
• Ability to analyze market trends, customer needs, and competitive landscapes.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.
• Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
• Experience in mentoring and guiding junior team members.
• Ability to establish and optimize product marketing processes and standards.
• Expertise in conducting in-depth competitive analysis and developing strategies to differentiate products.
• Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Requirements

• Tell the Altitude story in a simple, clear, and compelling way translating transportation analytics data into the language of infrastructure planners, petroleum network developers and AEC consultants.
• Own the Altitude category narrative evolving the market conversation from generic traffic data to deterministic commercial vehicle intelligence.
• Partner with Product Marketing Management (PMM) leadership to build the holistic product marketing roadmap.
• Assist with defining KPAs for the team and overall team goals year over year.
• Define how we’ll achieve the next level of growth.
• Serve as a mentor for more junior team members of both PMM and the organization as a whole.
• Develop razor-sharp customer insights and empathy.
• Partner with the marketing team to develop an analyst relations strategy for briefings and engagements.
• Collaborate closely with the Product Manager to embody the "voice" of the product.
• Work with marketing to develop a content strategy by buyer funnel stages.
• Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools.
• Leverage and develop AI toolsets as part of your daily workflow.

Benefits

• Flex working arrangements.
• Home office reimbursement program.
• Baby bonus & parental leave top-up program.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive program.
• Competitive medical and dental benefits.
• Retirement savings program.