[Hiring] Senior Product Marketing Manager @Bolt.new

Role Description

This role involves owning product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API, ensuring differentiation against competitors.

• Lead product launches end-to-end using a tiered launch framework (Tier 1/2/3)
• Build and maintain a competitive intelligence program
• Develop sales enablement materials for the enterprise motion
• Own pricing and packaging strategy alongside Growth
• Partner with Content and Social teams to translate product narratives into content
• Drive customer marketing to turn power users and enterprise customers into advocates
• Build the product launch tracking system
• Define and track PMM metrics

Qualifications

• 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
• Experience owning product launches from strategy through execution
• Strong competitive instincts for positioning against well-funded competitors
• Experience building sales enablement that sales teams use
• Ability to write crisp positioning docs, compelling launch copy, and clear internal briefs
• Comfortable working directly with engineers and PMs
• Experience with pricing and packaging decisions

Requirements

• Experience at a PLG company marketing to both self-serve users and enterprise buyers
• Background in AI, developer tools, no-code/low-code, or the “vibe coding” space
• Experience building a competitive intelligence program from scratch
• Experience marketing a platform product
• Experience during a hyper-growth phase
• Experience managing or mentoring junior PMMs
• Familiarity with Bolt.new or similar AI builders

Benefits

• No college degree required to apply
• Remote-friendly work environment
• No need to meet every qualification listed above