[Hiring] Senior Product Marketing Manager @Insider One

Role Description

The Senior Product Marketing Manager plays a pivotal role in developing messaging & positioning, executing on our go-to-market (GTM) strategy, driving product adoption & customer retention, and leading cross-functional initiatives to grow our brand visibility and reputation. The Ideal candidate is someone who thrives in a fast-paced, high-growth environment, operates with exceptional levels of autonomy, effortlessly builds relationships, and navigates culturally diverse global organizations with ease and confidence.

• Develop and execute integrated, multi-channel GTM strategies and campaigns for new and existing products, leveraging digital marketing technologies across channels such as email, mobile, social media, paid digital, SEO, and content marketing.
• Create compelling product narratives and clear value propositions that differentiate the platform in the market, ensuring consistency across all customer touchpoints.
• Conduct ongoing market research and competitive analysis to identify trends, opportunities, and threats, refining product positioning and informing product development.
• Gather and analyze customer feedback, behavioral data, and segmentation to inform product enhancements, lifecycle programs, and personalized marketing initiatives.
• Develop high-impact thought leadership and product content — including pitch decks, product briefs, product guides, webinars — to empower internal teams and support our demand generation goals.

Qualifications

• A solid track record of experience in product marketing, product management, consulting, competitive intelligence or similar roles in technology and startup environments.
• Motivation to master the cultural fluency required to thrive in a global organization (26 countries and counting) and naturally navigate culturally diverse work spaces with confidence and grace.
• Ability to operate with an exceptional level of autonomy and growth mindset.
• Previous experience in high-growth B2B SaaS enterprise software and services.
• Deep industry knowledge of cloud services, marketing automation, and marketing technology platforms.
• Experience collaborating with and presenting to senior executives.
• Excellent written and verbal communication skills.

Benefits

• Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
• Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
• Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
• Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
• Help build the team you want to work with and enjoy rewarding referral bonuses.
• Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
• From global retreats to team-building activities, expect year-round events that turn into lifelong memories.