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Marketing
Senior Product Marketing Manager
@Easyllama.com
[Hiring] Senior Product Marketing Manager @Easyllama.com
Mar 06, 2025 - Easyllama.com is hiring a remote Senior Product Marketing Manager. đź’¸ Salary: $128,000 to $174,000. đź“ŤLocation: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We are seeking an innovative and results-driven Product Marketer to lead the marketing strategy for our workplace training content and learning management system (LMS) platform.
- Requires a mix of strategic thinking, data-driven decision-making, and hands-on execution.
- Craft and execute powerful go-to-market (GTM) strategies that expand reach and awareness, adoption, and inspire long-term customer loyalty.
- Drive performance marketing, optimize the customer journey, and empower teams with insights and strategies needed to drive customer engagement and retention.
- Opportunity to redefine how businesses and learners connect with workplace training.
Key Responsibilities
- Develop and execute winning GTM strategies for innovative digital workplace training products and experiences.
- Partner with Product Management, Sales, and Customer Success to craft the strategic “why” behind the product.
- Define and drive product launch plans, ensuring seamless execution across all marketing channels.
- Work closely with Product Management to understand product features and translate them into clear, compelling marketing collateral.
- Partner with demand gen and customer marketing to create and execute targeted integrated revenue campaigns.
- Design and craft value-based messaging frameworks and enablement material for the entire EasyLlama product suite.
- Identify and develop strategic product-focused content marketing initiatives, such as whitepapers, case studies, and webinars.
Data-Driven Decision Making
- Partner holistically with Product Management to leverage customer insights, feedback, and product usage data.
Customer Engagement & Retention
- Collaborate with Customer Success to develop and execute customer education initiatives.
- Create onboarding and engagement campaigns that drive adoption.
- Build and nurture brand advocates through a Customer Advisory Panel and regular product webinars.
Qualifications
- 5+ years of experience in B2B SaaS product marketing, or growth marketing.
- Proven track record in demand generation, lead nurturing, and customer lifecycle marketing.
- Experience working with advanced performance marketing tools and automation.
- Experience interfacing with Sales and Customer Experience platforms.
- Experience in learning management systems (LMS) or workplace training industries is a plus.
- Strong data-driven mindset and analytical skills.
- Ability to translate complex product features into clear, compelling messaging.
- Experience working with cross-functional teams.
- Excellent ownership, communication, and stakeholder management skills.
Preferred Qualifications
- Leverage artificial intelligence (AI) to enhance efficiency, personalization, and data-driven decision-making.
- Knowledge of learning technology trends, notably related to AI.
- Familiarity with learning experiences that may fulfill compliance training requirements.
Benefits
- Lead data-driven marketing efforts for a fast-growing workplace training and LMS platform.
- Work at the intersection of product innovation, marketing strategy, and customer engagement.
- Join a forward-thinking team that values creativity, strategy, and measurable impact.
- Competitive compensation, benefits, and tangible opportunities for professional growth.
What to Expect
- The interview process at EasyLlama takes about 3 weeks and may include cross-functional stakeholders.
- Recruiter Screen
- Hiring Manager Interview
- Peer Panel
- Assessment with Hiring Manager
- CEO Meet and Greet
How We'll Take Care of You
- $128,000 to $174,000
- Flexible, fully remote environment
- 4 Weeks PTO - Recharging is essential.
- Competitive employer-sponsored health insurances
- 401(k) + company matching
- Professional development reimbursements
- Monthly remote work stipend
Company Description
At EasyLlama, we strive to walk the walk. We are helping make workplaces all over the globe safer and more inclusive, including our own. We honor employees and candidates from all walks of life and all experiences, regardless of race, ethnicity, veteran status, disability, sexual orientation, gender identity or religion.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$128,000 to $174,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 06, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
