[Hiring] Senior Planner, Amazon Search Specialist @通用磨坊股份有限公司

Role Description

Customer Marketing (CM) plays a direct role in driving incremental volume at our priority retailers through customer‑centric marketing and event programs, in partnership with our Brands, Sales Teams, and Retailers. We are seeking a Sr. Planner to help lead General Mills’ customer marketing paid search strategy at a key North America Retail (NAR) customer - Amazon. In this role, you will be a strategic partner to Sales and Customer Marketing, responsible for translating brand and customer priorities into best‑in‑class paid search programs that drive measurable performance and support our omnichannel plans.

You will collaborate closely with customer marketing planners, agency partners, media and analytics teams, and brand/OUs to design, optimize, and report on paid search campaigns that ladder up to both customer and brand objectives. Strong candidates will be analytically minded, results‑oriented, and highly collaborative, with a bias for test‑and‑learn and continuous optimization.

Key capabilities and experiences this role will build include:

• Business Impact & Acumen
• Digital & Commerce Excellence
• Strategic Partnership
• External Partner Management
• Matrix Relationship Management
• Cross‑Functional Partnership

Qualifications

• Bachelor’s degree, preferably in Marketing, Business, Analytics, Communications, or a related field
• 2+ years of hands‑on experience managing digital performance campaigns, ideally including paid search (can be in‑house, agency, platform, or retail media environment)
• Comfort working with campaign data (e.g., impressions, clicks, CTR, CPC, ROAS, conversion rate) and using it to make optimization recommendations
• Demonstrated collaboration with cross‑functional teams and/or agency or platform partners
• Strong project management and attention to detail; ability to manage multiple campaigns and deadlines simultaneously
• Clear and concise communication skills (written and verbal), including experience presenting results and recommendations
• Ability to work independently in a fast‑paced, evolving environment and take initiative to solve problems

Requirements

• Retail media or CPG marketing experience (e.g., retailer search platforms, retail media networks, marketplace search)
• Direct experience with at least one paid search or retail media platform (e.g., Google Ads, Microsoft Ads, Amazon Ads)
• Experience building learning agendas and leading structured test‑and‑learn plans
• Familiarity with omnichannel shopper marketing and how search fits within broader media and customer marketing plans
• 3+ years’ experience in digital marketing, performance media, or customer/shopper marketing role
• Strong analytical skills with experience using tools like Excel and/or data visualization platforms (e.g., Power BI, Tableau) for performance reporting
• Proven ability to lead through ambiguity and influence without direct authority
• Strong presentation skills and comfort sharing recommendations with internal and external partners

Benefits

• Competitive Total Rewards package focusing on overall well-being
• Foundation of health benefits
• Retirement and financial wellbeing
• Time off programs
• Wellbeing support and perks
• Eligibility to participate in an annual incentive program

Salary Range

The salary range for this position is: $82,400 - $137,600 Annual. At General Mills, we strive for each employee's pay at any point in their career to reflect their experiences, performance, and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Eligibility

Applicants must meet a minimum 18-year age qualification.

Equal Opportunity Employer (EOE)

General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.

Reasonable Accommodation Request

If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request.