[Hiring] Senior Performance Marketing Manager @Scopely

Role Description

Scopely is looking for a Senior Performance Marketing Manager to join our User Acquisition team in Canada on a remote basis!

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth.

What You Will Do:

• Own Growth Systems: Own end-to-end UA performance across one or more titles, including budget allocation, marginal CAC targets, and profitability at scale.
• Channel Strategy & Scaling: Define channel strategies across Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, and emerging platforms; identify scaling opportunities, saturation points, and performance constraints.
• Creative System Leadership: Partner with Marketing to drive high-velocity creative testing, translating insights into repeatable creative strategies that improve performance.
• Global Partnerships: Identify, evaluate, and grow high-impact partnerships, ensuring contribution to incremental user growth.
• Measurement & Forecasting: Own experimentation strategy and measurement frameworks, including A/B and multivariate testing, incrementality testing, and forecasting (LTV, payback, marginal CAC).
• Cross-Functional Growth: Partner with product, ads, data, and creative teams, influencing decisions through UA insights and performance constraints.
• Portfolio Risk Management: Identify risks across channels, creatives, and measurement (e.g., signal loss, fatigue, concentration) and adjust strategies to sustain growth.

Qualifications

• BA/BS in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field.
• 4–7+ years in media buying, user acquisition, or performance marketing, with ownership of significant budgets and demonstrated impact on growth outcomes.
• Strong expertise in experimentation design, cohort analysis, and LTV forecasting, with the ability to translate data into actionable investment decisions.
• Ability to operate at a systems level, evaluating tradeoffs and optimizing across multiple growth levers.
• Proficiency with Excel/Sheets; experience with SQL, BI tools, or attribution platforms is a plus.
• Ability to work independently with strong ownership, proactively identifying opportunities and driving execution.

Requirements

• For candidates in British Columbia, the annual salary range is $120,000 - $170,000 CAD, plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off.
• Base pay offered may vary depending on job-related knowledge, skills, and experience.

Benefits

• Healthcare benefits
• Retirement benefits
• Pet insurance
• Paid holidays
• Paid Scopely free days
• Unlimited paid time-off

Company Description

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO.”

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide.