Role Description
We are seeking a talented and innovative Ad Creative Producer to join our dynamic marketing team at Ruby Labs. This full-time role is central to driving our advertising creative process across multiple consumer-focused brands. You will be responsible for developing new ad concepts, managing production timelines, and collaborating with various teams to ensure that our creatives not only captivate but also convert.
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Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.
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Stay ahead of industry trends to integrate innovative elements into creative production.
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Collaborate with design teams to transform ideas into compelling ad creatives that align with brand values.
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Oversee the production process to ensure all projects are delivered on time and meet the creative vision.
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Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs.
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Work closely with User Acquisition Managers to analyze the performance of ad creatives across various platforms.
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Generate and test hypotheses in A/B testing to refine creatives.
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Provide regular reports to the Ad Creative Lead on the impact and effectiveness of ad creatives.
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Conduct thorough competitor research to understand market benchmarks and creative standards.
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Identify emerging trends in ad creative production and propose innovative solutions.
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Liaise between creative teams and user acquisition managers to ensure that ad creatives are optimized for performance.
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Facilitate brainstorming sessions that encourage a culture of creativity and continuous improvement.
Qualifications
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3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company.
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Proven track record of managing creative projects from inception to completion.
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Strong portfolio demonstrating expertise in producing high-performing digital ads.
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Expertise in digital advertising platforms and understanding of performance metrics.
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Proficiency in project management tools and collaboration software.
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Ability to perform data analysis to draw actionable insights from campaign results.
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Up-to-date knowledge of AI tools used in creative production.
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Strong creative vision with the ability to think out of the box.
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Excellent communication and interpersonal skills.
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Detail-oriented with strong organizational skills.
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Ability to quickly adapt to new technologies and changes in the digital marketing landscape.
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Willingness to experiment with new creative ideas and approaches to advertising.
Benefits
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Remote Work Environment: Embrace the freedom to work from anywhere, anytime.
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Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being.
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Paid National Holidays: Celebrate and relax on national holidays with paid time off.
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Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks.
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Flexible Independent Contractor Agreement: Unlock the benefits of flexibility and autonomy.