[Hiring] Senior Paid Social Specialist @Cardiff

Role Description

The role owns both Meta and TikTok, one person, one creative strategy, one budget decision about where the next dollar goes.

• Own paid social end to end.
• Run the creative engine.
• Manage creative fatigue as an operating discipline.
• Own audience strategy on Meta.
• Run the creator and Spark Ads program on TikTok.
• Own the measurement stack on both platforms.
• Guard lead quality, especially on TikTok.
• Work hand in hand with the influencer program.
• Lead the growth-audience push.
• Protect the accounts.
• Report honestly, including on what is not working.

Qualifications

• 5 years+ managing paid social directly at scale in a direct-response or lead-gen context.
• Experience personally managing at least $500,000 in monthly paid social spend, with experience approaching or exceeding $1 million per month strongly preferred.
• Hands-on management of both Meta Ads and TikTok Ads is required.
• Proven Conversions API and TikTok Events API implementation and troubleshooting experience.
• Experience with Spark Ads, creator whitelisting and creator sourcing or management.
• A creative point of view.
• Genuine native fluency in both platforms.
• Familiarity with Meta and TikTok financial services and special ad category policies.

Requirements

• Direct influencer and creator marketing experience is a significant plus.
• Experience running an influencer program alongside paid amplification.
• Video editing ability or fast-turn creative production experience.
• Experience running paid social in a regulated or lending category.
• YouTube, Snapchat or Reddit paid experience.

Benefits

• Base salary target: $100,000 - $125,000.
• Up to 15% annual performance bonus.
• Full medical, dental, and vision coverage.
• 401(k) plan.
• Flexible time off plus standard holidays.
• Remote-first setup with a home office allowance.