[Hiring] Senior Paid Social Specialist @Darkroom

Role Description

We’re hiring a Senior Paid Social Specialist to lead performance-driven campaigns across platforms like Meta, TikTok, Pinterest, and CTV. This role goes beyond execution, combining creative strategy, campaign management, and data analysis to drive results at scale.

• Own the full lifecycle of paid social campaigns, from building and optimizing to scaling accounts often exceeding $1M/month.
• Work closely with creative, brand, and analytics teams.
• Deeply experienced in Meta direct response advertising.
• Strong track record of selling products through paid social.
• Sharp understanding of short-form video creative.
• Collaborate directly with leadership to grow high-performing U.S. brands.
• This is a fully remote role supporting a team in the EST time zone, open to candidates based in Portugal, Brazil, and Spain.

Qualifications

• Mastery of the e-commerce marketing funnel —> offer to ad to landing page to conversion.
• 7+ years minimum of paid media advertising experience within Paid Social, specifically Meta.
• 5+ years minimum managing paid social advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
• Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
• Expertise in creative consultation for successful Paid Social Ads that convert.
• Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results.
• Experience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, TSR, CTR, Hold Rate).

Requirements

• Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social.
• Conduct thorough brand and website audits to understand clients’ key value propositions, core products, and brand aesthetics.
• Obsession with short form creative and direct response creative to convert customers.
• Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.
• Manage between 5-10 Paid Media accounts on behalf of Darkroom clients, with aggregate monthly spends ranging between $80,000 - $3M.
• Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items.
• Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate.
• Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.
• Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms.
• Preemptively develop quarterly strategies for clientele based on perceived success metrics and projections.
• Deep dive into competitor research, industry knowns, and brand identity.
• Understand full-funnel marketing strategies to ensure new customer acquisition is healthy.
• Understand client needs for success and preemptively deliver projections and forecasts.
• Willingness and openness to learn and understand e-commerce P&Ls.

Benefits

• Unlimited PTO + Local holidays (Relevant to your hub).
• Remote-First Culture: Many roles are fully remote; hybrid work expected for employees near HQs.
• Flexible parental leave to support new parents.
• Growth opportunities through interdisciplinary exposure.