[Hiring] Senior Paid Search Manager @Blend Travel Marketing

Role Description

Blend is looking for an experienced paid search expert to work alongside our director of paid search helping grow revenue for our tour, activity, and attraction clients in markets such as Chicago, Wisconsin Dells, Banff National Park, Charleston, SC, and more. These small to midsize companies ($2-$30M annual revenue) rely on Blend to increase demand and bookings for their experiences.

Your role will be focused on management and execution in paid search ad accounts inside of the broader integrated marketing strategy. The majority of your time will be spent working on Google Ad campaigns. You’ll also have opportunities to work on Bing Ads and possibly other channels depending on your experience. Your role will include:

• Implementation, optimization, and monitoring of campaigns
• Ensuring KPIs are being met
• Providing performance reports and strategic paid search planning

Qualifications

• 5+ years of hands-on experience managing paid search campaigns, primarily on Google Ads and Microsoft Ads within a B2C environment
• Deep understanding of budgeting, campaign structure, audience strategy, bidding methodologies, and testing frameworks
• Strong analytical and reporting skills, with proficiency in Google Workspace tools (Sheets, Slides, Docs)
• Good organizational skills; familiarity with ClickUp for project management
• Ability to join client calls when required
• Must be based in the U.S.

Requirements

• Experience using and finding data inside of Google Analytics 4 (preferred but not required)
• Experience working with paid social advertising experts (preferred but not required)
• Working knowledge of complementary channels including organic social, paid social, and SEO, and how they integrate with paid social strategies (preferred but not required)
• Experience leveraging AI tools to automate or streamline repetitive workflows (preferred but not required)
• Experience managing paid search campaigns for tours, activities, or attractions (preferred but not required)

Benefits

• Competitive Hourly Compensation: $50-$90/hr depending on experience; target hours will range between 10 and 20 per week
• Fully Remote, Hybrid, or In Person: Option to work out of our Madison, WI office as much or as little as you like
• A Great Team and Culture: A team of 16 full-time members with a few contractors, all nice, smart, passionate people with a track record for creating wins