[Hiring] Senior Paid Advertising Strategist @HireLATAM

Role Description

Our Client is seeking a Senior Paid Advertising Strategist to lead performance marketing strategy and execution across complex, high-value accounts. This is a senior leadership position designed for an expert who can navigate challenging client conversations with confidence and leverage advanced channel knowledge to drive results tied to broader business goals. The successful candidate will own the entire campaign lifecycle—from planning and QA to proactive communication—while mentoring junior talent and elevating overall account performance.

Key Responsibilities

• Strategic Execution & Media Buying:
  • Leads performance marketing strategy across marquee accounts, ensuring consistent delivery against complex client goals.
  • Demonstrates expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, or Snapchat).
  • Leads proactive, strategic conversations around media buying, performance opportunities, and complex optimization plans.
  • Conducts thorough QA and manages accurate budget pacing to protect client revenue and maximize efficiency.
• Advanced Analytics & Measurement:
  • Analyzes campaign data and client-specific "sources of truth" (including MMTs) to develop actionable insights and high-level strategic recommendations.
  • Applies advanced technical knowledge across attribution, incrementality, contribution analysis, and measurement frameworks (MMTs/LRAs).
  • Maintains consistent upkeep of client testing roadmaps and manages the project lifecycle of strategic next steps.
• Leadership & Workflow Innovation:
  • Serves as a key strategic leader within the department, influencing the direction and decision-making of account teams.
  • Mentors and supports the growth of junior talent through coaching, knowledge-sharing, and active participation in team ceremonies.
  • Leverages AI technologies and proprietary ecosystem tools to enhance workflows, outputs, and overall business efficiency.
  • Completes new business appraisals as needed to support the growth of the paid advertising product.

Qualifications

• 4–5 years of digital marketing experience, with at least 3+ years specifically in an agency setting.
• 3–4 years of hands-on experience in 2+ paid advertising channels (Google/Bing, Meta, TikTok, etc.), including expert knowledge of funnel marketing.
• Proficiency in Google Analytics and the ability to formulate meaningful "stories" from complex marketing data.
• Excellent written and verbal English skills; highly confident with client-facing presentations and navigating difficult conversations.
• Self-motivated, highly dependable, and proactive with strong organizational and time-management skills.

Benefits

• Lead strategy for high-value accounts in the Consumer Services space.
• Work with advanced AI-integrated workflows and proprietary marketing ecosystems.
• Long-term, full-time remote contract with a leading-edge US agency.
• Mentorship opportunities and exposure to advanced marketing and business strategy acumen.

Application Disclaimer: Please Read Before Proceeding

• To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
• Voice/Video Recording is REQUIRED. Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
• Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role.
• To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications.
• All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.