[Hiring] Senior Meta User Acquisition Manager @appflame

Role Description

We are looking for daring, ambitious, and "a little crazy" people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.

Your project: AdConnect. It is a business within appflame that specializes in building innovative solutions in performance marketing and digital products development.

• Develop and run Meta app campaign strategies for highly competitive dating products and target markets, within budget guidelines.
• Launch, optimize, and scale App Promotion and Advantage+ app campaigns with a monthly budget of $200k+, growing toward $500k+.
• Analyze and optimize performance using CPI, CPA, CPC, CPM, ROAS, and ROI, keeping payback targets while scaling.
• Expand into new GEOs beyond the U.S. and build a working acquisition setup for each new market.
• Research competitors, generate insights, and present findings to stakeholders for data-driven decisions.
• Work with designers, developers, and other specialists to bring your ideas for ads and landing pages to life; run creative testing and decide what to scale.
• Work with MMP and in-house analytics data: cohorts, LTV, payback; reconcile Meta and MMP numbers, including iOS measurement.
• Launch and test new initiatives: new products, verticals, and acquisition approaches.

Qualifications

• Have a strong understanding of Meta algorithms.
• Have at least 1 year of experience with Meta Ads in the app business.
• Have managed $100k+ monthly budgets in highly competitive verticals.
• Can analyze key metrics like CPI, CPA, CPC, CPM, ROAS, and ROI, and make decisions based on cohorts.
• Are confident with spreadsheets and BI tools.
• Have good technical skills in Meta SDK and App Events, Pixel, and Conversions API.
• Come from a product company and have your own cases of scaling campaigns.
• Take a data-driven approach and communicate clearly and transparently.
• Have a positive mindset and a challenging spirit to push boundaries.
• Speak English at an Intermediate level or higher.

Requirements

• Experience with MMP tools (AppsFlyer, Adjust) and iOS measurement (SKAdNetwork / AEM) will be an advantage.
• Experience launching campaigns in new GEOs will be an advantage.
• Strong technical skills in tracking systems (Keitaro, Voluum) and their APIs will be an advantage.

Benefits

• Choose where you work best: modern office with all the office benefits or work remotely with modern equipment and a budget to set up your home workspace.
• Medical insurance in Ukraine or healthcare compensation abroad.
• Unlimited paid sick leave and 31 paid vacation days, including public holidays.
• Benefits Cafeteria budget.
• Additional on-site health and wellness benefits for office-based teammates.
• Competitive compensation and regular salary reviews.
• Personal Learning Budget.
• English lessons and Speaking Club.
• Corporate library and learning platforms.
• Career Maps, rotation opportunities, and knowledge-sharing.
• Team buildings and regular corporate events.
• Interest-based communities.
• Online and offline team activities.
• Since the beginning of the full-scale invasion, appflame Foundation has supported Ukraine and our military teammates.
• Corporate discounts across a wide range of brands and services.
• Really fiery referral bonus program.