[Hiring] Senior Merchandising Manager @TCGplayer

Role Description

As the Senior Merchandising Manager, you will lead the strategy and execution of TCGplayer’s highest-impact merchandising moments, owning how tentpole events, flagship set releases, seasonal peaks, and partner activations come to life across the buyer experience. Reporting to the Senior Director of Buyer Growth, you’ll translate business priorities into integrated plans across onsite merchandising, lifecycle channels, content, and paid media—driving measurable gains in engagement, conversion, and GMV.

• Own and lead end-to-end merchandising strategy and execution for enterprise tentpole moments.
• Define the vision, themes, and success criteria for flagship set releases, holiday peaks, cultural events, and key partner activations.
• Translate business priorities into integrated merchandising plans across onsite merchandising, email and push, social and content platforms, and paid channels to drive buyer engagement, conversion, and GMV lift.
• Be responsible for the merchandising and promotions calendar; align initiatives to priorities, define scope, timelines, dependencies, and owners; ensure timely delivery.
• Serve as the primary merchandising lead for tentpole initiatives, partnering with cross-functional collaborators to set goals, execution plans, and success metrics.
• Analyze funnel and placement performance (CTR, conversion, GMV lift, AOV, bounce/exit) to identify root causes and optimization opportunities; turn insights into action.
• Lead cross-functional workstreams with Marketing, Product, Design, Content, Operations, and Business Intelligence to launch on schedule and to quality standards.
• Develop and evolve tentpole playbooks (e.g., Pokémon Day and set release frameworks) to drive consistency, speed, and scalability across merchandising activations.
• Run experiments and personalization initiatives (segmentation, creative variants, placement strategies) to continuously improve buyer experience and business outcomes.
• Mentor and guide merchandising team members or cross-functional partners, setting standards and raising the overall quality of merchandising preparation and delivery.
• Communicate results and recommendations to stakeholders and leadership; influence decisions with clear trade-offs grounded in data.
• Proactively manage dependencies and risks; maintain clear, timely communication to keep teams aligned.

Qualifications

• Minimum 5-8+ years of progressive experience in e-commerce merchandising, buyer marketing, promotions, or related growth focused roles.
• Demonstrated ownership of end-to-end tentpole programs (e.g., franchise days, set launches, seasonal peaks) with measurable impact on engagement, conversion, and GMV.
• Strong planning and follow-through skills, with the ability to translate high-level goals into detailed plans across teams and channels.
• Strong analytical skills; comfortable with data quality checks, funnel analysis, experimentation, and impact quantification.
• Proven cross-functional leadership from strategy and planning through launch, optimization and retrospectives.
• Experience building, documenting and scaling operational playbooks and processes for recurring, high-visibility merchandising events.
• Ability to influence without direct authority, driving alignment and momentum across marketing, product, creative, and business intelligence teams.
• Passion for the hobby; understanding of trading card game buyer behavior strongly preferred.

Requirements

• Base pay range: $86,800 - $150,100.
• Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
• The total compensation package may include other elements, including a target bonus and restricted stock units (as applicable).
• Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
• Employees will be in an “at-will position” and the Company reserves the right to modify base salary at any time.

Benefits

• Full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).