[Hiring] Senior Media Marketing Manager @onX

Role Description

The Senior Media Marketing Manager will translate the onX Fish brand and marketing strategy into a distinctive media experience across social, video, audio, and emerging media channels.

• Create a clear media and editorial vision for onX Fish—what we talk about, how we show up, whose stories we tell, and why anglers should choose to spend time with us even when they are not actively using the product.
• Turn TikTok, Instagram, YouTube, Facebook, podcasts, and future platforms into a connected media ecosystem that builds relevance, community, and long-term affinity for the brand.
• This is both a strategic and hands-on individual contributor role.
• Establish programming, formats, creative frameworks, talent approaches, and operating rhythms that enable strong work across teams.
• Serve as the connective tissue between the national brand and our regional teams.

Qualifications

• 7+ years of experience in organic social, media, content, or editorial marketing.
• Hands-on experience owning social and media strategy across platforms such as Instagram, TikTok, YouTube, Facebook, and/or podcasts.
• Strong editorial and creative judgment.
• Proven ability to lead through influence and bring cross-functional teams around a shared creative direction.
• Ability to move comfortably between strategy and hands-on execution.
• Demonstrated experience applying AI and emerging technologies to media or creative workflows.
• Familiarity with fishing, outdoor culture, or another enthusiast-driven community is strongly preferred.
• Bachelor’s degree or equivalent experience.
• Permanent US work authorization is a condition of employment with onX.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Ability to travel up to quarterly for multiple days to a corporate office or other onX strategic location.

Requirements

• Define and own the media and editorial vision for onX Fish across social, video, audio, and emerging channels.
• Translate brand, product, audience, and business priorities into media that anglers genuinely want to spend time with.
• Make informed tradeoffs across channels, formats, programming, talent, and emerging opportunities.
• Turn seasonal fishing behavior, audience insights, product moments, and cultural trends into recurring formats.
• Own the editorial rhythm from planning through publishing and learning.
• Build a scalable approach for Field Reps and regional experts to surface distinctive fishing communities.
• Define what success looks like across audience growth, engagement, loyalty, relevance, and business impact.
• Synthesize performance data, audience behavior, and community feedback into clear insights.
• Experiment with AI and emerging tools to improve how the team discovers insights and develops ideas.

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.
• 401k matching at 100% for the first 3% you save and 50% from 3-5%.
• Company-wide outdoor adventures and amazing outdoor industry perks.
• Annual “Get Out, Get Active” funds to fuel your active lifestyle.
• Flexible time away package that includes PTO, STO, VTO, and paid holidays.