Role Description
We are hiring a Senior Media Buyer / Paid Search & YouTube Specialist to manage and optimize Google Ads campaigns for established e-commerce brands. You'll take ownership of the day-to-day execution across approximately four client accounts, working with significant advertising budgets and focusing on profitable customer acquisition. This is a hands-on, execution-focused position for someone who is highly proficient in Google Ads, understands e-commerce unit economics, and can independently launch, test, troubleshoot, and optimize campaigns.
Key Responsibilities
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Google Ads Management: Execute and optimize campaigns across Google Search, Shopping, Performance Max (PMax), Demand Gen, and YouTube Ads.
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E-commerce Growth: Manage paid media performance with a focus on purchases, customer acquisition cost (CAC), return on ad spend (ROAS), and profitability.
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Campaign Execution: Build, launch, monitor, and continuously improve campaigns across approximately four client accounts.
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Testing & Experimentation: Develop and execute structured testing strategies covering creative assets, audiences, bidding strategies, campaign structures, and landing pages.
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Budget Optimization: Allocate and adjust advertising spend to maximize efficiency, conversion volume, and profitable growth.
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Attribution & Analytics: Analyze performance using Google Ads, GA4, and third-party attribution platforms to inform optimization decisions.
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Performance Reporting: Prepare clear, insightful weekly written performance reports highlighting results, trends, challenges, and next steps.
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Problem-Solving: Identify underperforming campaigns, diagnose performance issues, and implement effective solutions.
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Collaboration: Communicate clearly with internal stakeholders and contribute to performance discussions and growth initiatives.
Qualifications
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Strong hands-on experience managing Google Ads campaigns for e-commerce businesses.
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Advanced proficiency across Google Search, Shopping, Performance Max, Demand Gen, and YouTube advertising.
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Proven experience working with e-commerce brands spending high five to six figures per month on paid media.
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Demonstrated ability to optimize for purchases, CAC, ROAS, and business profitability rather than traffic or engagement metrics alone.
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Experience managing multiple advertising accounts simultaneously while maintaining high execution standards.
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Familiarity with attribution platforms such as Triple Whale, Northbeam, Rockerbox, or similar solutions.
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Strong analytical skills and confidence interpreting campaign performance, conversion data, and attribution insights.
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Ability to independently manage campaign launches, testing, ongoing optimization, and performance reporting.
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Excellent spoken and written English, with the ability to communicate complex performance insights clearly.
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Strong organizational skills, attention to detail, and a proactive approach to problem-solving.
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Availability for significant working-hour overlap with the US Eastern time zone.
Nice to Have
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Experience with Marketing Mix Modeling (MMM).
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Experience scaling e-commerce brands with substantial monthly advertising budgets.
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Advanced knowledge of GA4, conversion tracking, and attribution methodologies.
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Experience working within a performance marketing agency or managing multiple e-commerce clients.
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Experience developing or optimizing YouTube and Demand Gen creative testing strategies.
Benefits
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π 100% Remote: Work from anywhere while collaborating with international teams.
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π° Competitive Compensation: Salary based on experience, skills, and qualifications.
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π Career Growth: Opportunities to develop your expertise and take ownership of high-impact performance marketing campaigns.
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π International Exposure: Work with growing businesses and marketing teams across global markets.
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π― Meaningful Impact: Directly influence campaign performance, lead generation, and revenue growth.
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π€ Collaborative Environment: Join a supportive team that values innovation, accountability, and continuous improvement.
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π» Long-Term Opportunity: Build your career with an ambitious, growth-focused company.