Role Description
The Penny Hoarder is seeking a performance-driven media buyer to own and scale a core revenue channel. This role is responsible for owning revenue and gross margin performance of Native platforms, managing a multi-million-dollar budget, and driving continuous optimization across the full funnel, from ad creative to landing page experience to downstream monetization.
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Own the Native channel end-to-end, including strategy, execution, and performance outcomes across platforms.
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Manage and optimize a multi-million-dollar budget to drive efficient, profitable customer acquisition.
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Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions to improve results.
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Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities.
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Translate data into clear insights, identify the key drivers of performance, and take ownership of acting on them.
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Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences.
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Continuously launch and iterate on new campaigns, creatives, and tests to drive incremental performance gains and scale what works.
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Prioritize high-impact opportunities and focus efforts on initiatives that drive meaningful business outcomes.
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Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with content and monetization goals.
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Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders.
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Stay up to date on platform updates, industry trends, and competitive strategies to inform ongoing campaign improvements.
Qualifications
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5+ years of experience in performance marketing, with hands-on experience managing Native advertising campaigns.
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Proven track record scaling paid media campaigns profitably at meaningful spend levels (Native, Meta, Google, or similar).
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Strong analytical mindset with the ability to identify root causes of performance, separate signal from noise, and make confident, data-driven decisions.
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Proficiency in Excel, including working with large datasets and building reports.
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Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.
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Demonstrated track record of proactively testing, iterating, and scaling campaignsβnot just maintaining performance.
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Knowledge of performance metrics (e.g., CPC, conversion rate, revenue per session) and how to optimize toward them.
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Demonstrated expertise in landing page optimization, including real-world testing examples that led to measurable improvements.
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Experience optimizing toward down-funnel quality metrics like lead-to-sale rate, client retention, or lifetime value.
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Ability to prioritize high-impact opportunities and act with urgency in a fast-paced, performance-driven environment.
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Strong sense of ownership and accountability for performance outcomes.
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Clear and effective communicator, able to present insights and recommendations to stakeholders.
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Collaborative mindset with the ability to work cross-functionally.
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Bonus: Experience in affiliate marketing, lead generation, or publisher-based business models.
Benefits
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π©Ί Healthcare: Low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
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π° Invest in the Future: 401(k) matching after just two months of employment, with employer matching starting at ~3%.
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π§ββοΈ Lifestyle Spending Stipends: Employer-paid spending account for physical, financial, and emotional wellbeing expenses.
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ποΈ Flexible Time Off: Competitive time-off balances that accrue weekly, just like your paycheck.
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πΆπ» Parental Leave: 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
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βοΈ Generous Paid Holidays: Additional flex holidays in addition to company paid holidays.
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π Remote Work Options: Flexibility of working from home.
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π World Class Facility: Onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and more.
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π Comprehensive Life Insurance: Employer paid life insurance (including coverage for dependents and spouses).
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π€ Employee Resource Groups (ERGs): Fostering connections, celebrating diversity, and providing a supportive community for all.