[Hiring] Senior Marketing Partnerships Manager @Razer Inc.

Role Description

Razer is seeking a highly strategic, culturally fluent, and operationally rigorous Senior Manager Marketing Partnerships (Console) to lead creator, talent partnerships, esports, and athlete strategies across the Console division, setting program strategies that increases product visibility, adoption, and revenue. This role serves as the marketing lead for Console Audio, Console Controllers, and Mobile, developing integrated influencer, creator, and esports strategies that accelerate awareness, engagement, and commercial growth across the business.

Acting as the central marketing owner for the Console category partnerships across influencers, esports, talent, and athletes, this role aligns cross-functional marketing teams—including Regional and Global Marketing, KOLs, Social, Paid Media, Gaming Partnerships, Ecommerce, and Product Marketing—around common business objectives and measurable outcomes.

Key Responsibilities

• Develop, own, and manage the creator, influencer, esports, and athlete strategies across the Console division.
• Recruit and manage Console-focused creators, ambassadors, and key opinion leaders (KOLs).
• Translate brand and business objectives into measurable creator programs.
• Lead development of go-to-market plans for influencer programs.
• Lead development of go-to-market plans for FPS and Console game releases, esports leagues, and tournaments.
• Manage high-profile creator and talent integrations from planning through execution.
• Build and manage relationships with key gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives.
• Set the seeding briefs and monthly seeding targets for both sustain and NPI launches.
• Develop strategic partnerships with game publishers and platform partners.
• Manage feedback from influencers and pro players to inform and improve the Console product roadmap.
• Partner cross-functionally across various teams to deliver cohesive global campaigns.
• Manage agency partners and oversee campaign execution.
• Measure creator and campaign performance and recommend optimizations.
• Lead marketing planning and business reviews.
• Operate effectively across multiple high-visibility initiatives simultaneously.

Qualifications

• Minimum of 8 years of product management and marketing experience in consumer electronics industry; streaming product line marketing experience highly preferred.
• Experience developing and overseeing execution of marketing plans.
• Experience with PC or consumer electronics sales channels: retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative.
• Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
• Work independently, prioritize, and handle multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills.
• Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones.
• Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint.

Education & Experience

• College degree in marketing or other related discipline or equivalent experience.

Travel Requirements

• Travel required up to 25%.

Salary Ranges

• $124,800.00 - $217,672.00 (per annum)

Company Description

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in.

We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws.

Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

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