[Hiring] Senior Marketing Operations Specialist @G2

Role Description

G2 is seeking a Senior Marketing Operations Specialist to support marketing analytics and lead routing/scoring systems. This role is split between analytics and systems work with the majority of the work focused on:

• Building and maintaining reporting on funnel performance, lifecycle metrics, and campaign effectiveness.
• Owning lead routing and lead scoring logic.

This role reports directly to the Director of Marketing Operations and operates independently on both the analytics and systems side of the work. The Marketing Operations Specialist continues to own higher complexity, strategic systems work, such as:

• Clay administration
• Enrichment platform strategy
• Data architecture
• Sales handoff/engagement workflows (Groove, Qualified)

The ideal candidate has hands-on marketing analytics experience, is comfortable working across Salesforce and Marketo data, and wants to build deeper systems fluency in lead routing and scoring over time.

Qualifications

• 3+ years of experience in marketing operations, marketing analytics, or a related data/systems role, ideally at a B2B SaaS or technology company.
• Prior hands-on experience with marketing analytics or reporting tools.
• Deep understanding of core marketing KPIs and what drives them.
• Working knowledge of Salesforce and Marketo, or similar CRM/marketing automation platforms.
• Experience with, or strong aptitude for, lead routing and scoring logic.
• Comfortable working with data at the record level: profiling, cleaning, and reconciling data across systems.
• Strong attention to detail and a QA mindset.
• Demonstrated interest in or exposure to using AI tools to support analysis or QA work.
• Strong communication and organizational skills and experience presenting to senior leadership teams.

Requirements

• Manage lead and contact scoring models aligned to buying intent, engagement signals, and funnel stage.
• Own RingLead routing logic and lead/account matching across sales teams.
• Continuously improve speed-to-lead and inbound lead qualification frameworks.
• Perform daily QA on Marketo smartlists, Salesforce routing reports, and RingLead workflows to catch and resolve mis-routed or unsynced records.
• Troubleshoot and resolve lead routing and scoring issues as they arise, and escalate systemic issues to the Director of Marketing Operations.
• Manage the handoff process between Marketing and Sales; including sales alerts and follow-up flows.
• Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, and 6sense during QA.
• Apply AI tools to speed up recurring reporting and QA tasks, and suggest additional workflows worth automating.

Benefits

• Inclusive and diverse environment where people of every background can thrive and feel welcome.
• Commitment to DEI and philanthropic work through programs like G2 Gives.