Role Description
An inclusive work environment is an empowering one. At Cutover, we lead with empathy and enable others to succeed through curiosity, kindness, and self-expression.
We are looking for a detail-oriented Senior Marketing Operations Specialist to help us ensure a return on investment for our marketing technology stack, optimize the way our go-to-market tools and teams work, and measure marketing performance.
Rev Ops is a collaborative team that values curiosity and proactive problem-solving. We maintain a trusting environment where we treat mistakes as valuable data points for rapid iteration, expecting team members to proactively propose solutions rather than waiting for instructions.
What will you be doing as our Senior Marketing Operations Specialist?
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MarTech Ecosystem Ownership:
Act as the primary administrator for our marketing technology stack (HubSpot Marketing Hub for marketing automation and Salesforce for CRM), ensuring integration, data integrity, and user adoption across teams.
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Lead Lifecycle & Routing Architecture:
Architect and manage the complete lead lifecycle, overseeing lead routing logic (LeanData), database enrichment (Clay), database hygiene, and prospect segmentation tailored to our enterprise GTM model.
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Campaign & Workflow Execution:
Build, execute, and continuously optimize multi-touch campaign operations within HubSpot, translating marketing strategy into complex workflow automation and targeted email deployments.
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Full-Funnel Analytics & Reporting:
Develop dashboards and run ad-hoc analyses to accurately track campaign ROI, lead conversions, and pipeline influence, providing actionable insights for GTM leadership.
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Process Automation:
Proactively identify bottlenecks and implement automated, scalable tech solutions to drive operational excellence and eliminate manual tasks.
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Hybrid Sales Ops Support (10-15%):
Support critical Sales Operations functions, including territory management, assisting AEs with our internal CPQ processes, and managing Salesforce closed-won workflows.
Qualifications
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2-4 years of experience in marketing operations at a B2B SaaS environment.
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Deep, hands-on experience with HubSpot Marketing Hub.
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Strong data manipulation skills (power user of Excel/Google Sheets).
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Experience with setting up website analytics and event tracking (GA4, Google Tag Manager).
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Strong project management capabilities.
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A systems-thinking mindset with high attention to detail.
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A desire to expand your RevOps footprint.
Requirements
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Architectural knowledge of the HubSpot-to-Salesforce integration.
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Experience with our wider marketing tech stack or equivalent solutions (Clay, Zoominfo, LeanData).
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Experience with supporting Account-Based Marketing (ABM) operations for enterprise target accounts.
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Experience building, testing, and debugging lead routing and enrichment workflows.
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Experience in a marketing role and made a pivot into marketing ops.
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Familiarity with data privacy regulations (e.g., GDPR, CCPA).
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Proficiency with data querying and manipulation (SQL) and visualization/reporting (Looker, Tableau, or PowerBI).
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Experience with integrating Salesforce with AWS ACE.
Benefits
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Share Options as part of our compensation package.
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20 days of PTO per year + public holidays.
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3 volunteer days to use for any charitable/voluntary cause.
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A top-tier private health insurance package.
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401k contribution plan.
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Work from home stipends.
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A personal learning and development budget through Learnerbly.
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Globally consistent parental leave approach.
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Employee Referral Scheme.
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Multiple Cutover mental health initiatives.
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Target compensation package for higher cost of living areas: $100,000-110,000 base, + stock options + benefits.
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Target compensation package for all other living areas: $75,000-95,000 base, + stock options + benefits.