[Hiring] Senior Marketing Operations Manager @Edmentum

Role Description

At Edmentum, data drives our most important decisions—and you'll be at the center of it. As our Sr. Marketing Operations Manager, you will architect the advanced analytics, systems, and operational frameworks that power our modern demand and consumer growth engine. You will shape how marketing performance is measured, forecasted, optimized, and communicated across the organization, enabling smarter decisions and greater impact. From building predictive models to influencing platform strategy to elevating analytics literacy across teams, your work will be instrumental in driving mission-aligned growth. You'll also lead and develop one direct report, building a high-performing operations function.

• Lead analysis across the entire marketing funnel to uncover insights, inform strategy, and influence decisions at the executive level
• Identifying channel trends that expose new tactics and unlock growth opportunities
• Build predictive and forecasting models for pipeline growth, revenue performance, and market trends
• Design and execute experimentation frameworks for continuous optimization across channels and segments
• Own and execute the strategic roadmap for marketing systems and data infrastructure (Demandbase, Marketo, Looker, GA4, Sprout Social, Craft CMS, Digistorm, ad platforms, etc.)
• Define and enforce data governance standards—UTM conventions, campaign hierarchy, naming taxonomy, and lifecycle definitions
• Ensure reliable integrations and measurement-ready architecture across the tech stack
• Maintain measurement standards that ensure consistency, quality, and accurate reporting across marketing programs
• Partner with RevOps, Sales, Finance, and IT to align on definitions, reporting, and pipeline accountability
• Translate complex analytics into clear, compelling narratives for senior stakeholders
• Elevate analytics literacy across teams—making data accessible and actionable

Qualifications

• 7-10 years of experience in marketing analytics, marketing operations, or revenue analytics roles
• Strong expertise in lead lifecycle management, funnel analytics, and marketing operational frameworks
• Skilled in attribution modeling, reporting accuracy, and data-driven performance optimization
• Highly skilled in forecasting, predictive modeling, and statistical analysis with a strong foundation in data hygiene, enrichment, and CRM/MAP data governance
• Deep experience with Salesforce, Marketo/HubSpot, and marketing technology infrastructure
• Excel in UTM governance, naming conventions, campaign hierarchy, and operational documentation
• Understand attribution modeling, campaign taxonomies, lifecycle frameworks, and the operational mechanics of demand generation
• Design and execute structured experiments and know how to apply results to improve performance
• Communicate complex analytics in clear, compelling ways to senior stakeholders
• Thrive in collaborative, cross-functional environments where analytics drives decision-making
• Experience in B2B SaaS or EdTech environments (preferred)
• Willing to take on evolving responsibilities based on business needs
• Must be US based

Requirements

• Job Application Deadline: March 10, 2026
• Pay range for this role: $90,000 — $116,000 USD

Benefits

• Comprehensive medical, dental, and vision insurance with various plan options
• 401(k) retirement plan with company matching
• Flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December
• Resources to promote wellness, ensuring you have the support you need both professionally and personally