[Hiring] Senior Marketing Operations Analyst @FranklinCovey

Role Description

The Senior Marketing Operations Analyst owns end-to-end marketing performance measurement, reporting, and analysis using Domo, Salesforce, and HubSpot to deliver accurate, timely, and actionable insight. This role designs and maintains the core dashboards and data models, defines and governs the KPI and attribution logic behind how marketing performance is measured, and partners across marketing, marketing operations, operations, Salesforce, and finance to support forecasting, budget and ROI analysis, and ad hoc analysis. The Senior Marketing Operations Analyst translates complex data into clear recommendations for marketing leadership and executive stakeholders.

Essential Job Functions

• Marketing Data Architecture & Integration: Architect, build, and maintain marketing analytics infrastructure in Domo, including designing scalable data models, creating automated data flows, and managing API integrations with key systems like Salesforce and HubSpot.
• Dashboarding & Reporting: Create and manage a suite of marketing dashboards and reports that deliver clear, actionable insights to technical and non-technical stakeholders, ensuring data quality by identifying discrepancies and gaps across various Martech tools.
• Analysis & Stakeholder Support: Translate complex data into clear, actionable insights for marketing leaders and executive stakeholders, build and manage intuitive dashboards, and present findings and recommendations.
• Performance Analysis & Optimization: Proactively monitor funnel, channel, and campaign performance (MQL, attribution, and ROI) to identify trends, risks, and opportunities.
• Strategic Forecasting & ROI Measurement: Partner closely with Enterprise Marketing and Finance leaders to develop forecasts for key funnel metrics, inform budget planning, and measure marketing ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• 5+ years in marketing analytics, marketing operations, or a closely related analytics role

Preferred Skills & Experience

• Experience with marketing operations and/or analytics in a B2B environment
• Hands-on experience with Domo (or a comparable BI/visualization tool) for data modeling, dashboards, and reporting
• Strong SQL skills for querying and transforming data across multiple sources
• Hands-on Salesforce reporting experience (leads, opportunities, pipeline) and advanced Excel (formulas and pivot tables)
• Experience with marketing-specific analytics: MQL and funnel-stage definitions, conversion analysis, channel and campaign performance, and efficiency metrics (CPL, cost per MQL, etc.)
• Experience with API-based integrations between marketing/sales tools and BI platforms
• Experience building and maintaining reports in HubSpot or a similar marketing automation platform
• Proven ability to manage data quality and governance and to define KPI standards with cross-functional partners
• Familiarity with web and digital analytics concepts (UTMs, campaign tracking, basic web analytics)
• Track record of proactively initiating analysis and providing problem solving business cases for key stakeholders
• Strong communication and presentation skills, with the ability to explain complex data to non-technical and executive audiences

Benefits

• Medical, dental, and vision insurance
• HSA
• Employee stock purchasing program
• 401(k)
• Paid time off
• Holiday pay
• And more