[Hiring] Senior Marketing Manager, Paid Social @Stitch Fix

Role Description

As Senior Manager, Paid Social at Stitch Fix, you will lead our Paid Social function, overseeing a team of four and driving the strategy, investment, execution, and performance of our paid social channels, including Meta, TikTok, Pinterest, Reddit, YouTube, and emerging platforms.

This is a strategic, analytical, and hands-on leadership role that requires the ability to translate business priorities into effective marketing strategies while maintaining a strong understanding of campaign performance and execution. You will balance long-term planning with day-to-day optimization, develop a high-performing team, and use data and insights to drive informed investment decisions.

Working closely with Brand, Creative, Data Science, Analytics, Product, Finance, and other cross-functional partners, you will develop strategies that strengthen brand awareness, acquire and reactivate high-value clients, support retention, and drive profitable growth.

Responsibilities

• Lead full-funnel paid social strategy and manage a multimillion-dollar annual media budget across established and emerging platforms.
• Own investment allocation, budget pacing, and optimization decisions to achieve business growth and efficiency targets.
• Lead, coach, and develop a team of four paid social marketers.
• Establish clear priorities, performance expectations, and accountability while providing ongoing feedback, supporting professional development, and empowering independent decision-making.
• Independently analyze campaign, audience, creative, and business performance using advertising platforms, Looker, and other analytical tools.
• Identify performance trends, diagnose underlying issues, and translate findings into actionable recommendations that improve marketing effectiveness and business results.
• Partner with Data Science and Analytics to strengthen audience targeting, attribution, incrementality measurement, marketing mix modeling, and web and app measurement.
• Develop and execute a structured testing roadmap across creative, audiences, bidding strategies, campaign structures, and emerging opportunities.
• Partner with Brand, Creative, Organic Social, Influencer, and Product teams to develop integrated marketing campaigns.
• Align audience and messaging strategies, and support product launches, promotions, sponsorships, and other business priorities.
• Collaborate with Finance and senior leadership on forecasting, investment planning, performance targets, and resource allocation.
• Communicate results, risks, opportunities, and recommendations to support informed business decisions.
• Identify and implement opportunities to improve marketing performance and operational efficiency through AI, automation, and emerging marketing technologies.
• Evaluate new tools and capabilities to strengthen campaign effectiveness, reporting, and team productivity.

Qualifications

• 8+ years of experience in performance marketing, with extensive expertise in paid social and at least 2 years of experience leading, coaching, and developing teams.
• Demonstrated experience managing multimillion-dollar annual paid social budgets across platforms such as Meta, TikTok, Pinterest, Reddit, and YouTube.
• Strong analytical capabilities, with the ability to independently evaluate complex performance data.
• Advanced understanding of full-funnel marketing, including audience segmentation, acquisition, retention, reactivation, creative strategy, bidding, and campaign optimization.
• Experience with marketing measurement and attribution, including incrementality testing, conversion and brand-lift studies, geo-lift studies, marketing mix modeling, and web and app tracking.
• Proven ability to manage competing priorities, exercise independent judgment, and make strategic decisions.
• Experience partnering with Finance, Data Science, and Analytics teams on forecasting, budget planning, audience modeling, experimentation, and investment optimization.
• Strong creative and integrated marketing judgment.
• Excellent communication and stakeholder management skills.
• Demonstrated leadership capabilities, including setting clear expectations, developing talent, providing actionable feedback, and driving accountability for team and business results.
• Experience leveraging AI, automation, and emerging marketing technologies to improve campaign performance.

Nice to Have

• Past experience advertising a subscription or multi-sided marketplace product.
• Experience developing differentiated strategies for distinct business lines, audiences, or client segments.
• Familiarity with first-party data, CRM audiences, product feeds and catalogs, server-side measurement, conversion APIs, identity and signal-quality considerations.

Benefits

• Competitive salary, benefits, and equity.
• Eligible for an annual bonus and ongoing grants of restricted stock units.
• Medical, dental, vision, and other benefits.