[Hiring] Senior Marketing Manager, International Resuscitation @American Heart Association

Role Description

The Senior Marketing Manager, International Resuscitation, leads global marketing strategy and execution for the American Heart Association’s international resuscitation training portfolio, including the Resuscitation Quality Improvement Partners Alliance portfolio.

• Owns go-to-market strategy, market insight, product positioning, launches, demand generation, sales enablement, localization, and customer adoption across international regions.
• Partners with sales, business development, product development, communications, regional teams, and RQI Partners.
• Leads and develops assigned employees and oversees agency and vendor partners, including goal setting, coaching, prioritization, and performance management.

The location for this position is remote.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
• Minimum of five (5) years of progressively responsible marketing experience, including product marketing, go-to-market strategy, or demand generation. Eight (8) years is preferred.
• Experience in healthcare, hospital markets, medical education, medical devices, or a related healthcare sector.
• Demonstrated success in developing integrated marketing strategies that drive product adoption and revenue growth.
• Experience leading product or program launches across multiple international or culturally diverse markets.
• Experience partnering with sales teams and developing effective sales and channel enablement programs.
• Strong analytical skills and experience using marketing automation and CRM platforms such as HubSpot and Salesforce.
• Proven ability to lead complex cross-functional initiatives, manage stakeholders, and communicate effectively across international markets; ability to travel internationally up to 20%, including overnight travel.

Requirements

• Fluency in a language in addition to English.
• Experience marketing resuscitation training, clinical education, healthcare technology, or hospital-based solutions.
• Experience working with distributors, training networks, licensees, International Training Centers, or other indirect sales channels.
• Experience managing employees, agencies, or vendors and coordinating content through medical, legal, regulatory, or localization review processes.

Benefits

• The expected pay range will be $100,000 to $110,000. Pay is commensurate with experience; geographic differentials to the pay range may apply.
• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.