[Hiring] Senior Marketing Manager, CRM @MoneyGram

Role Description

We’ve created a new marketing engine from scratch, and are looking for a Senior Marketing Manager to own CRM strategy. In this role, you will collaborate with product leaders as a marketing conduit, ensuring launches are marketed effectively across all paid and organic touchpoints. This role will coordinate marketing plans across all marketing teams, but will report into the CRM organization. This role will also require some hands-on work directly with CRM tools.

What you'll do:

• Own marketing planning and execution across new product launches, including campaign strategy, channel mix, and messaging cadence.
• Design, build, and deploy ad hoc and lifecycle campaigns relating to new products across email, SMS, and push while ensuring quality, consistency, and reporting integrity.
• Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data.
• Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process.
• Lead A/B testing and experimentation across content, targeting, and journeys post GTM, using insights to continuously improve customer engagement.
• Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure.
• Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types.

Qualifications

• 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM.
• Demonstrates the ability to speak CRM tech stack: you know what an API is, what attributes are, and you understand how to read HTML code.
• Demonstrates the ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches.
• Strong cross-functional influencer with the ability to manage up, down, and across to implement process and ways of working across GTM projects.
• Data-literate and comfortable building performance narratives based on message engagement, conversion, and other metrics.
• A detail-oriented communicator and project manager—able to drive clarity and alignment across functions and timelines.
• Experience with translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life.
• Passionate about scaling CRM as a growth lever, and excited to build within a fast-moving, high-impact team.
• Proficient in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus.

Requirements

• This position will be remotely based in the United States, Central or Eastern time zones strongly preferred.

Benefits

• Remote first flexibility.
• Generous PTO.
• 13 Paid Holidays.
• Medical / Dental / Vision Insurance.
• Life, Disability, and other benefits.
• 401k with competitive Employer Match.
• Community Service Days.
• Generous Parental Leave.
• Anticipated Base Pay: $120,000 - $160,000 + participation in our annual bonus plan.