[Hiring] Senior Marketing Manager @Samsara

Role Description

The Demand Generation team is looking for a Public Sector marketing professional for this fast-growing segment with huge market potential. In this role you will execute marketing programs to drive qualified pipeline for our Public Sector sales teams. You’ll contribute towards the Demand Gen team’s quarterly pipeline commitments while working with Product Marketing, Field Marketing, and Sales to execute high-quality integrated campaigns, webinars, email nurtures, and direct mail campaigns.

This role is for you if you thrive by solving problems in a data-driven way, enjoy the challenge of building something new, and are eager to establish strong cross-functional partnerships. This is a remote position open to candidates residing in the US.

In this role, you will:

• Collaborate with cross-functional team members in marketing, sales, finance, business operations, product, and account development to execute a best-in-class go-to-market motion by leading joint initiatives, facilitating communication across departments, and driving alignment on marketing strategies.
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly.
• Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. Turn net-new activities into evergreen programs.
• Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Qualifications

• 5+ years of demand generation, growth marketing, or other relevant marketing experience.
• Analytical skills with experience using data to drive business impact.
• Be highly collaborative and have a strong track record of planning, building, and managing large-scale campaigns.
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
• Has experience working in or with the Public Sector, especially federal or state governments.
• BS/BA degree or equivalent experience required.
• You’re curious about AI and use it regularly, whether that’s drafting, synthesizing, or automating, and you’re excited to keep learning as the tools evolve.

Requirements

• Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing.
• Displays strong interpersonal skills, and a high degree of initiative, with the ability to work in and across teams.
• Strong writing skills and experience creating content for emails, blogs, webinars, or web pages.
• Has experience with ON24 and Marketo.

Benefits

• Flexible, employee-led remote model.
• Professional development stipend.
• Comprehensive health and parental leave plans.
• Initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance.