[Hiring] Senior Marketing Manager @Maximus

Role Description

This role exists to lead and deliver high-impact, commissioner-focused marketing and sales activity that strengthens market positioning and directly supports organisational growth. It ensures strategic marketing programmes, campaigns and platforms are executed effectively, using insight, technology and optimisation to maximise return on investment. The role acts as a senior marketing lead, supporting bids, brand positioning, sales activity and digital innovation, and deputising for the Head of Marketing where required.

• Manage strategic, commissioner-focused marketing and sales programmes that support growth and market positioning.
• Develop and execute integrated sales and marketing campaigns, overseeing digital, online and offline content activity.
• Manage B2G digital platforms and marketing technology, ensuring innovation, personalisation and performance are central to all activity.
• Lead the development of value propositions, client sales activity and pitches, bid marketing.
• Use insight, analytics and market intelligence to drive effectiveness and inform strategic decision-making.
• Uphold brand consistency and positioning of brand standards across all externally facing activity.
• Act as a senior marketing point of contact and deputy when required.

Qualifications

• Extensive experience delivering strategic sales and marketing programmes and integrated campaigns for commissioner or senior stakeholder audiences to generate revenue.
• Experience presenting at sales pitches for prospective B2G commissioners.
• Strong experience leading digital and multi-channel campaigns, with budget ownership and focus on ROI.
• Extensive experience managing digital platforms, digital integrations and marketing technology.
• Proven ability to develop value propositions, sales activity and bid marketing that supports business growth and revenue.
• Solid experience using insight, analytics and market intelligence to optimise marketing activity.

Requirements

• Experience in public sector, government-commissioned or regulated environments, or experience in tech or financial services.
• Experience supporting senior leaders or deputising in strategic marketing contexts.
• Familiarity with marketing governance, compliance or internal approval processes.

Benefits

• 25 days annual leave
• Holiday trade scheme
• Flexible benefits package
• 9% combined pension