Role Description
We are seeking an accomplished Senior Marketing Manager to drive strategic marketing initiatives that support our expanding Autoimmune therapeutic area business (both full-service outsourcing [FSO] and Functional Service Provider [FSP] models), and our core CRO portfolio. This role requires a highly autonomous leader with strong cross‑functional collaboration skills and the ability to translate global strategy into high‑impact execution.
In this position, you will:
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Shape and refine service messaging.
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Design and deliver integrated marketing campaigns.
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Generate qualified leads.
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Empower a growing sales team in achieving their targets.
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Work closely with sales and operational stakeholders to elevate market awareness, strengthen our value proposition, and accelerate lead generation across key service lines.
Qualifications
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Bachelor’s degree in a related field.
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A minimum of 12 years of relevant work experience in Marketing, Communications, Life Sciences, biotech, or healthcare sectors; advanced degree plus a minimum of 4 years of relevant work experience a plus.
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6–8 years of experience in a marketing role with a proven track record of independently leading projects, including customer-facing initiatives.
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Demonstrated experience in therapeutic area marketing and FSP services; specific experience in Autoimmune and familiarity with broader clinical CRO services is a strong plus.
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Proven success in developing webinars and live events, including speaker coordination and promotional strategy.
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Exceptional analytical and problem-solving skills, with the ability to communicate complex information clearly and effectively.
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Proficiency in project management tools and methodologies, including scheduling, budgeting, and status reporting.
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Strong leadership and organizational skills, with a track record of effective stakeholder engagement.
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Ability to identify and present data-driven insights that influence strategic decision-making.
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Skilled in building and maintaining strong customer relationships through active listening and thoughtful inquiry.
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Solid understanding of end-to-end work processes, with the ability to assess and optimize for efficiency and effectiveness.
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Follows Company's Principle and code of ethics on a day-to-day basis.
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Shows appreciation for individual talents, differences, and abilities of fellow team members.
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Listens and responds with appropriate actions.
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Leads change initiatives and continuous process improvements.
Requirements
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Lead and own strategic planning of marketing efforts for assigned areas, specifically all therapeutic marketing for our growing Autoimmune therapeutic area, clinical FSP, and related services.
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Create messaging frameworks relating Feature/Advantage/Benefit (FAB) with proof points to optimize market positioning.
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Work with stakeholders (and agencies as needed) to create compelling, differentiated messaging based on the FAB analysis to drive product awareness and engagement with clients.
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Develop content strategies to leverage the messaging, considering omnichannel approaches.
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Drive the development, implementation, and optimization of sales enablement tools to activate the sales force in attainment of financial targets.
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Identify Autoimmune and FSP client profiles in cooperation with Lead Generation and Inside Sales Team.
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Develop and execute a digital content strategy, leveraging an omni-channel approach including blogs, website, SEM, SEO, AI search, social media, and other channels.
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Ensure consistent messaging and engagement with key stakeholders across digital platforms.
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Monitor impact of digital strategy to prioritize highest ROI activities.
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Collaborate with operational, medical/scientific and commercial teams to identify relevant topics and ensure high-quality content delivery.
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Incorporate a thought leadership strategy demonstrating Precision’s focused approach to autoimmune, oncology, rare indications, and other areas identified by commercial strategy, using video, white papers, and other channels to maximize exposure.
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Proactively work with stakeholders across Precision businesses to foster convergence and holistic storytelling.
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Lead cross-functional planning and execution of a yearly conference strategy for assigned areas including budgeting, messaging, and execution in partnership with the PFM event team.
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Attend select events in person.
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Provide expertise and guidance to team members and cross-functional partners.
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Lead and manage complex projects or functional areas, ensuring alignment with business goals.
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Actively contribute to the development of departmental strategies and marketing plans.
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Continuously improve technical skills and stay current with emerging technologies and marketing trends.
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Ensure projects are delivered on time and within budget across the entire project lifecycle.
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Provide competitive intelligence input to drive growth strategies.
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Mentor junior team members and contribute to talent development across the marketing function.
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Serve as a strategic advisor to senior leadership on marketing initiatives and business impact.
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Monthly reporting on all activities relevant to assigned business areas, conference planning and updates, podcasts, webinars and other key activities.
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Deliver actionable insights and strategic recommendations based on performance metrics, market trends, and stakeholder feedback.
Benefits
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We strive to ensure employees feel appreciated for the contributions they make every single day.
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You will provide input and have your ideas valued and nurtured, impacting positive change for the company.