[Hiring] Senior Marketing Manager @Blinkist
Apr 10, 2025 - Blinkist is hiring a remote Senior Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: Germany.
Role Description
We’re growing fast, and we’re looking for a Senior Marketing Manager who lives and breathes performance marketing—specifically across Google Ads (Search, UAC) and Apple Search Ads.
As our Senior Marketing Manager for Google Ads & Apple Search Ads, you’ll own, scale, and optimize some of our most important acquisition channels. You’ll be responsible for driving high-quality installs, subscriptions, and ROI through efficient spend and smart strategy. You’ll collaborate with marketers, data analysts, creatives, and developers to move fast and learn even faster.
What You'll Do
- Strategy & Execution: Own and scale campaigns across Google Search, Universal App Campaigns (UAC), and Apple Search Ads (ASA) with a strong focus on acquisition, ROI, and Spend.
- Performance Analysis: Deep-dive into data, identifying trends, optimizing towards KPIs (CPI, CPA, ROAS, ROI), and continuously iterating for performance gains.
- Budget Ownership: Manage large-scale budgets efficiently, maximizing return while strategically investing in growth opportunities.
- Automation & Scaling: Leverage automation tools, scripts, and APIs to scale campaigns and streamline workflows.
- Cross-Functional Collaboration: Partner with Performance Marketing, Analytics, Product, Engineering, and CRM to ensure a cohesive and aligned user acquisition strategy.
- Stay Ahead: Keep up to date with the latest ad platform changes, betas, privacy regulations (e.g., ATT), and industry best practices.
Qualifications
- 5+ years of hands-on experience in paid user acquisition, specifically managing Google Ads (Search, UAC) and Apple Search Ads.
- Deep understanding of mobile performance marketing and experience optimizing for in-app events, subscription funnels, and ROI.
- Data-driven mindset with proficiency in tools like Excel, Looker, Google Analytics, Firebase, or similar.
- Experience working with MMPs (e.g., Adjust, AppsFlyer) and tracking methodologies (attribution, postbacks, SKAdNetwork).
- Ability to generate insights from complex data sets and make strategic decisions quickly.
- Excellent communication skills—clear, concise, and persuasive.
- Fluent in English.
Benefits
- 30 PTO days + Wellbeing days + Learning days
- Flexible approach to work
- Monthly work-from-home or transport reimbursement
- One time work from home office set up budget
- Employee Stock Option Plan
- Unlimited access to the Go1 Learning Hub and Blinkist app
- Professional development fund
- Volunteer leave to give back to the community
- Family planning & parental leave, plus support for parents returning to work
- Wellness initiatives and an Employee Assistance Program
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| đź“Ť | Be aware of the location restriction for this remote position: Germany |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
unspecified
|
Remote
Location
Germany
|
|
Job Type
full-time
|
Posted
Apr 10, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: Germany |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
