Role Description
This is a critical extension of our current MarTech function to bring Marketing Engineering across all our growth and marketing functions. Marketing is being rebuilt around AI: agentic workflows, a connected data foundation spanning renter behavior, pricing and supply signals, and channel engagement, and a fundamentally faster way of getting campaigns into market. You'll set the direction for where automation actually creates leverage β starting with our AEO and content engine, lifecycle marketing, and paid channels (Google, Meta) β and build outward from there. You'll partner with Marketing leadership with real license to challenge how things have always been done, and the technical depth to make those changes stick.
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Define the technical vision and roadmap for how AI and automation get applied across marketing, prioritizing where agentic workflows create outsized leverage rather than incremental speed.
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Build the data foundation connecting renter behavior, pricing/supply signals, channel engagement, and conversion outcomes, establishing it as the system every future automation and targeting decision runs on.
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Design, build, and ship production agents and automations across AEO/content, lifecycle marketing, and paid channels, establishing the technical patterns future hires on this team will follow and acting at the principal builder leveraging Profoundβs agent marketplace.
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Lead the assessment of LLM data inclusion, selection criteria and help address gaps within OpenAI/Claude and others.
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Set the standard for how marketing rethinks core processes rather than just speeding them up β for example, defining the right human-in-the-loop model for content, or whether social can run largely off data we already have.
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Establish the working relationship between marketing and engineering, ensuring marketing's systems and data requirements are integrated cleanly into the broader engineering org's standards.
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Run every new workflow or automation as a testable hypothesis, and codify what works into playbooks, templates, and systems the rest of the team builds on.
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Partner directly with content, lifecycle, and paid channel owners to find where the real friction and opportunity live, and translate technical builds into business impact for non-technical stakeholders.
Qualifications
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Deep experience combining marketing execution with engineering β technical marketing, marketing engineering, growth engineering, or a similar hybrid background β with a demonstrated ability to set technical direction, not just execute against one.
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Strong programming ability (Python, JavaScript, or similar), with experience building automations, API integrations, or data pipelines end-to-end.
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Hands-on experience building custom AI agents or LLM-powered tools β not just configuring pre-built ones β with a track record of finding novel, practical applications for agentic workflows.
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Demonstrated ability to operate with minimal direction inside a genuinely undefined mandate β you build the frame, not just fill it in.
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Experience pulling in data from outside marketing (pricing, product, lifecycle) and using it to establish a shared foundation others can build on.
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Systems thinking β a track record of building for reuse and scale rather than one-off fixes.
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Experience translating technical builds into business impact for non-technical stakeholders, and influencing outcomes across teams without direct authority.
Requirements
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Direct experience with Profound or a similar AEO/AI-search marketing platform, ideally including building on an agent marketplace.
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Multi-channel marketing experience spanning AEO/GEO, content operations, lifecycle/CRM, or paid performance (Google Ads, Meta Ads).
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Experience in a consumer marketplace or high-growth tech environment.
Benefits
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Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable).
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Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents.
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Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly βrechargeβ days, and a week-long holiday break.
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Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable).
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Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses.
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Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services.
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401k Plan: To support you in your individual retirement goals.
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Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups.
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Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission.
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Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development.
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Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business.
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Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes.