[Hiring] Senior Marketing Coordinator @Geisinger

Role Description

Responsible for development, implementation, and evaluation of provider and member communication plans and activities for product lines and services. These include but are not limited to:

• Direct mail
• Website development
• Provider portal
• New and renewing member packets
• Collaterals
• Fulfillment
• Inventory projections

Responsible for working cooperatively with department staff, the Print Shop, and external vendors to develop, write and produce publications in support of mission and goals of Geisinger.

• Develops and oversees tracking and accountability methods for all projects.
• Uses evaluations to determine future direction.
• Contributes to internal communications.
• Prepares information for internal communications vehicles as appropriate.
• Coordinates projects with external printers, graphic artists, photographers, etc. as needed.
• Works collaboratively and appropriately communicates with management and staff.
• Ensures effective communication processes exist within the team and are used.
• Tailors oral and written communications according to the audience.
• Works with management to develop annual budgets and meet those budgets.
• Maintains and updates appropriate sections of internal and external Web sites and assists in development of Web.
• Works to develop marketing communications in assigned areas.
• Coordinates market research as necessary to develop plans and evaluate completed programs.
• Implements plans by preparing and distributing regulated materials for members and providers including educational materials, brochures, newsletters, letters, electronic communications, etc.
• Responsible for Provider List production across all LOBs, leading internal groups and external vendor relationships to ensure accurate data and on-time delivery of this key sales piece.
• Participates in project implementation and quality workgroups.
• Serves as a resource for regulatory audits.
• Serves as a liaison with external agencies, printers, mail houses, and computer training.

Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).

Qualifications

• High School Diploma or Equivalent (GED) - Required
• Minimum of 7 years relevant experience - Required

Requirements

• Skills: Marketing Tasks And Activities

Benefits

• Healthcare benefits for full-time and part-time positions from day one, including vision, dental, and domestic partners.
• Encouragement of an atmosphere of collaboration, cooperation, and collegiality.

Company Description

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.