[Hiring] Senior Marketing Analyst @Yelp, Inc

Role Description

Yelp is seeking a Senior Analyst to help drive marketing decisions that support continued revenue growth. In this role, you’ll be joining the growing Performance Marketing Team at Yelp, a cross-channel team that drives consumer and business growth through multiple marketing channels, including:

• Email
• Paid advertising
• Web marketing
• Brand
• Social
• SEO
• ASO

Your day-to-day responsibilities will include:

• Informing marketing profiles of high-value users
• Testing and analyzing the efficacy of new campaigns
• Collaborating with stakeholders, including senior leaders, across various channels
• Providing a data-driven lens on marketing decisions

Data is at the core of everything we do, and you will play a critical role in equipping the team to scale strategic decision-making across the marketing organization.

Qualifications

• 2 - 5 years of relevant business experience solving analytical problems and deriving insights using quantitative approaches
• Experience at a consulting firm, investment bank, or private equity fund, or analytical role at a fast-paced B2C or marketplace tech company
• Superior hands-on analytic skills, including SQL, advanced Excel modeling, and Tableau dashboard building
• Business acumen and an enthusiasm for marketing strategy, customer segmentation, and user growth
• Understanding of statistical significance and experience with A/B testing and experimentation for web or software
• Exceptional problem solver with the ability to transition between detailed data and high-level insights to drive decisions
• Proactive collaboration and communication within your team and cross-functional groups

Requirements

• Enhance marketing strategy by partnering with stakeholders to understand core needs
• Leverage analytical tools (Tableau, SQL, etc.) to support analytical and reporting functions
• Build and maintain reporting for marketing KPIs, and set goals for various initiatives
• Identify opportunities to improve or add to existing views of data
• Exercise sound business judgment and influence the direction of Yelp’s business

Benefits

• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $89,000.00 - $141,000.00 annually
• You may also be offered a bonus and benefits